News & Trends

Effective sign placement is crucial for businesses to attract customers and communicate important information. A well-placed sign can significantly impact visibility, readability, and overall effectiveness. There are several factors that contribute to the best place...

Effective signage is important for businesses of every size, but it can be especially important for smaller businesses that need ways to attract new customers and distinguish themselves. Signage is a great marketing tool for small businesses, and it can impact your...

Winter is tough on the exterior of your property, from the pavement in the parking lot to the trees in the entrance. The harsh weather conditions can also make it challenging to safely tackle repairs and other maintenance. Now that the snow has thawed and spring is...

In the bustling worlds of retail, hospitality, and business, companies are constantly looking for new ways to attract and engage their customers. While there are many different strategies and techniques that can be used to accomplish this, one often overlooked but...

When you are designing the sign for your business, there are many different elements that need to be taken into consideration. Some things are obvious, like the name of your business. Others are often forgotten, and they might decrease the efficacy of your signage....

Why do so many fast-food businesses use the color red in their logos? Why do so many spas incorporate blue and green in their branding? These color associations can be hard to notice, but they stem from studies on the psychology of color. Color psychology believes...

Effective communication is critical for every business. While you might not think about business signage when you think about the ways that you communicate with your target audience and current customers, it is actually one of the most important communication tools...

In the fast-paced world we live in, capturing and maintaining the attention of customers is no small feat. Interactive signage addresses this challenge by providing a unique and captivating way to deliver messages. Unlike traditional signs, interactive signage invites...

In today’s world, businesses of every size are becoming increasingly mindful of their environmental footprints. Whether it is their production processes or the number of consumables they use, sustainability has become a crucial consideration in every aspect of...

Where has 2023 gone? The business signage landscape is constantly changing thanks to innovation and new types of technology. There are also always new trends popping up that help you showcase your brand and attract new customers. As we prepare for the start of another...

Having business signage is important, but having properly maintained signage is even more critical. One study found that 60% of businesses that repaired damaged or old signage had an increase in sales of 10% or more! Another study indicates that over 50% of customers...

When it comes to your business signage, colors play a big role in attracting attention, legibility, and readability, and getting your brand across. If you choose the wrong combination of colors, you could be left with business signage that leaves customers frustrated...