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January 20, 2021

3 Tips for Optimizing Your Wayfinding System

You know your outdoor signage is effective when new visitors don’t have any difficulty locating your business, but what happens once they go inside? If your business is like many, the interior wayfinding system could be improved to help guide customers where they need to go and how they can get there. Optimize your wayfinding system with these three tips!

Simplicity is Key

There is a place for extravagant designs filled with color and flair, but a wayfinding system is usually not that place. Instead, focus on keeping your wayfinding system as clear and concise as possible with an easy-to-read font and large font size. Your wayfinding system contains critical information that your customers need, so you should make it easy for them to access at all times. Using universal symbols is another surefire way to accomplish this.

Stick with your Branding

Wayfinding systems are a big help for new visitors, but they’re also a great way to help your business promote itself. As such, be sure to include your company’s branding on all components of your wayfinding system. This applies to the signage shape, color choices and logo presence. Whether you include your logo or not should ultimately depend on whether it would be a distracting addition for your customers who are likely trying to travel through your space quickly.

Location, Location, Location

Since wayfinding signage is functional signage, choosing the right location to install it is vital. When placing your signage, pretending like you’ve just entered the space for the first time is a great way to ensure you are looking out for new visitors. Floor signage has been gaining a lot of popularity since 2020, and we have used it in many wayfinding projects to promote social distancing. However, it’s worth keeping directional signage at or above eye level for highly trafficked areas so everyone can easily benefit from it, even during your busiest days.

Optimize Your Wayfinding System with East West Sign Group

We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

January 20, 2021