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April 8, 2020

3 Ways to Use Zoom to Benefit Your Business

As the spread of COVID-19 continues, businesses will have to get creative when it comes to marketing and productivity. With the shift to video conferencing as a new primary means of communication, there are several things you can do to make sure your business is making the best out of these new circumstances. Check out these 3 tips you can use to benefit your business!

Decorate Your Space!

If you are frequently interacting with clients over platforms like Zoom, you can decorate your space to represent your business. Rather than offering a standard view of your home office, consider sprucing up your space with things like signs or other relevant company artifacts. You don’t have to go crazy with this- even wearing your company branded shirt or hat will serve as a great touch.

Use Zoom Spend Quality Time with People

In this unique time, it turns out that working from home can actually allow us to spend more quality time with people involved in our businesses. Before, you likely had to schedule meetings, agree on a location, drive to that location and then drive back. All of these tasks can end up sectioning off a decent chunk of your workday. Now, spending quality time with customers, vendors and your team has really never been easier. Consider scheduling Zoom meetings simply as a means to catch up with the people who share responsibility for the success of your business. Many businesses are now even starting to do company happy hours over Zoom!

Use Zoom’s Built-in Features to Maximize Efficiency

Some hiccups are to be expected with this rapid shift to video conferencing. Luckily, several built in features exist to make day to day conferencing a little easier while we all get used to this new way of interacting. If you are speaking to a large group, Zoom has a built-in speaker mode which mutes all other users in the conference except the host. This feature will come in handy when the time comes to announce key company updates. The chat box is also a great feature that can be used for relevant side conversations or queuing up topics for discussion.

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April 8, 2020