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September 9, 2020

4 Benefits of Floor Signage

When the COVID-19 outbreak began earlier this year, the entire country started implementing social distancing guidelines in an effort to minimize the spread of the virus. In the weeks that followed, you probably noticed social distancing floor graphics popping up at your usual stores. Perhaps you even purchased some for your own business. These signs have made social distancing easier and they’ve kept the concept at the forefront of our minds in public. What are some other benefits of floor signage?

Wayfinding Made Easy

One of the easiest ways to guide new customers through your space is to put the directions right at their feet. These signs can do the job effectively on their own or serve as the perfect supplement to your traditional wayfinding directory. If you want to control the flow of traffic throughout your space, directional floor signage will allow you to do so with ease.

Save Space

There’s only so much space available on walls for signage. Promotional displays have the potential to hold up your foot traffic. If you’re limited on space, it’s a great time to consider implementing floor signage. These days, 60 percent of adults walk while operating their smartphones, so it’s likely that their eyes are facing downward as well. Catch their eyes with your message!

Low Cost and Easy

Floor signage is an easy and affordable solution. The signs themselves are quite affordable, so the upfront investment is minimal. Installation is straightforward as well and you may even decide to install them yourself. Once your signage is fixed to the floor, that’s the last time you’ll ever have to maintain them. Ultimately, if you are looking to enhance the interior of your business on a budget, floor signage is a great choice for you.

Versatile Solution

Floor signage may be fixed to the ground, but the sky is the limit when coming up with creative designs. Graphics can be cut into any shape or size to meet your needs. Whether you want an effective way to remind your customers to practice social distancing or large custom graphics to help get your message out, floor graphics are the perfect solution.

Create the Perfect Floor Signage with East West Sign Group

We are the experts in creating effective business signage, whether it’s floor signage or outdoor solutions. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

September 9, 2020