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January 22, 2019

4 Mistakes that Will Ruin Your Business Signage

Business Signage

Business signage is a serious investment, and one that you don’t want to make more often than you need to. Unfortunately, inexperience, a lack of design assistance or focusing on cost instead of quality can all lead to business signage that is unacceptable. Partner with an experienced sign design company like East West Sign Group to avoid making any of these mistakes.

Poor Placement

A recent study by FedEx Office found that 80% of consumers enter a store because of the sign outside. Whether it’s foot traffic or attracting the attention of people driving by, placement can help your sign to sink or swim. If your sign is meant for wayfinding, make sure it’s located in an area that will attract attention and properly guide visitors to your business. If it’s designed to direct people on a busy street to the location of your front door, it should be placed above the door. Not sure where your sign should go? We can help.

Low Readability

The location and design of your business signage matter, but the content and readability of your sign matter even more. Some color schemes might match your branding perfectly but make for an overly complicated, unreadable sign. When considering readability, you should think about:

  • Font
  • Font Color
  • Background Color
  • Text Size
  • Logo Size
  • Distance of Readers

Misspellings

Would you visit a Buger King? What about a Subwey? Or a MacDonuld’s? Grammar and spelling always matter when making an impression, and they are particularly important for your business signage. You should make sure that your signs are all grammatically correct and that everything is spelled properly. Forgetting to triple-check the proof of your sign could be a mistake that costs you money and customers.

Wrong Materials

The materials you choose for your business signage directly affect its longevity and durability. If your sign is outdoors, you shouldn’t be using materials only designed for use indoors. All materials should be able to stand up to the most common weather conditions in your area. Do you regularly experience high winds or severe thunderstorms? You need a sign that can handle the elements.  Our experts can help you choose the perfect material for your desired sign.

Business Signage from East West Sign Group

We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

January 22, 2019