There are plenty examples of chuckle worthy signage everywhere on the internet. Admittedly, we have a laugh when we come across photos of signage that sends a less than ideal message due to burnt out lights. However, the last thing you want to discover as a business owner is that your signage reads something along the lines of, “nasty Buffet” rather than “Dynasty Buffet”. For those looking to improve their retail signage, here are a few tips to help you do so!
Keep Your Message to the Point
When Twitter was first introduced, we all struggled to cram our thoughts into that 140-character limit. These days, the average tweet is only 33 words. As a society, we’ve grown accustomed to consuming bite sized bits of information throughout daily life. You should design your retail signage with this in mind. If your signage isn’t concise, the odds are greater than ever that your target audience will miss your message entirely. Essentially, you want to portray the maximum message in as few words as reasonably possible.
Focus on Readability
Once you’ve decided on the wording of your signage, it’s time to shift to its aesthetic. Our Featured Projects page is full of retail signage ideas and inspiration. These projects are each unique and eye catching in their own way, while still maintaining a simple and clean aesthetic. Our goal is always to create signage that reflects a brand accurately, while still being simple enough to read and interpret after just a glance.
A great way to entice customers to try your products is to have them visualizing the products in everyday life. When it comes to interior retail signage, one great way to do that is to incorporate words like “you” and “yours”. Once customers realize how your product or service can specifically benefit them, they are more likely to seek further information or discuss the options with you in-store.
Maintain Your Signage
Just like with the car in your driveway, your signage is only as good as your maintenance is. Investing in a well-designed and installed sign is only one piece of the puzzle. Working with East West Sign Group is one way to make sure that your signage will be taken care of and free from missing lights, dirt and other damage that can turn a gorgeous sign into an eyesore.
Create Effective Signage for Your Retail Space with East West Sign Group
We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!