December 20, 2021

Auditing Your Signage in 2021

As the year comes to an end, it’s the ideal time to reflect on ways to improve your business. While it’s easy to overlook signage in lieu of other maintenance tasks, this isn’t something you should neglect. After all, signs are responsible for guiding your customers inside the building. If yours aren’t up to par, people may fail to notice your company or select another business instead. If you’re wondering whether or not now is the time to audit your signage, ask yourself these four questions.

Was Your Signage Created on a Tight Budget?

Think back to when you first started your business. More than likely, you were excited about your new venture and eager to hit the ground running. You probably had a lot on your mind, too. At that point, signage might not have been your number one priority. By the time you purchased signs for your business, you were probably running short on cash. As a result, you may not have been able to choose the signage you truly wanted. Now that your business has grown, taking the time to upgrade signs should be at the top of your list.

Are You Behind Your Competitors in Signage Quality?

One way to gauge whether or not you should upgrade your signage is to check out your competitors’ signs. It’s true that every business is unique, and forming comparisons too often can drive you crazy. However, when it comes to signage this can be a good way to tell if the quality of your signs has decreased. Are other signs more eye-catching? Do they draw your attention? Think of corporate entities versus smaller companies. Part of the reason corporations get so much business is due to their signage: it’s loud, bold and recognizable. Now take a look at your signage and ask yourself if the same could be said of yours.

Is the Content Outdated?

Outdated signage can be a major turn-off depending on what kind of business you have. Whereas an old-fashioned diner might thrive due to a more nostalgic look, a tech company would be expected to stay up-to-date (if the logo is an ancient-looking desktop computer from the ‘90s, for instance, that would mean it’s time for a change). However, the term “outdated” doesn’t just refer to something that looks old, faded or yellowed. Perhaps your wayfinding signs are no longer accurate. In this case, it’s hugely important to replace your signage; if you don’t, it could be a safety hazard.

Is Your Signage Losing Readability?

This should be easy to spot. If you can’t read your sign, your customers can’t either. It happens—with time, the letters on your signs will inevitably deteriorate. This is especially true for outdoor signage exposed to the elements. Now, think about the purpose of signs. Ideally, they should lead the way and provide important, succinct information. If your signage is no longer serving either of those purposes, it’s time for an upgrade. You don’t want potential customers to disregard your business just because this information isn’t clear or legible.

Upgrade Your Signage with the Pros at East West Sign Group

We are the experts in creating effective business signage and directional signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

December 20, 2021