Installing new signage is a great way to give your business a fresh new look and attract more customers, however, you should be sure that before you move forward with your plans to upgrade, you’re not making some common signage mistakes that could potentially cost you more money in the long run. Be sure to avoid these 4 signage mistakes as you evaluate your business’ signage.
Poor Contrast
While it can be tempting to adhere strictly to your business’ color scheme for all your signage, keep in mind that the proper contrast is crucial for visibility. Remember that if your signs are outdoors, there is a good chance that people will be reading them as they drive by. Signage with the proper contrast will ensure they have an easy time locating your business!
Signage Neglect
A well-maintained exterior lets your customers know that you care about maintaining your professional appearance. Some types of signs require more regular maintenance than others. For example, LED signs, or other types of illuminated signs that require bulbs, may need to be checked routinely to ensure there are no dead spots or other cosmetic flaws. If you believe that this type of regular maintenance won’t be possible for your company, consider a different type of signage with less maintenance required. If your business already has ani illuminated sign and needs assistance give us a call!
Poor Material Choice
There are plenty of material choices for signage, but they are not all created equally. For exterior signs you should opt for a signage material that will stand the test of time. We can help you select material options that will hold up the best to against wind, rain, sun damage and other environmental concerns.
Poor Placement
Even if you have the perfect signage idea, for maximum effectiveness, it needs to be installed in the right location. After all, your sign is made to been seen, not to be the backdrop for obstacles like parked cars and other buildings. Before committing to installing any signage, put yourself in the shoes of the passerby and try to determine a spot that will remain visible throughout all times of day.
Avoid Business Signage Mistakes with East West Sign Group
We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!