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August 9, 2017

Our Best Tips for Choosing the Right LED Sign

business signage

At East West Sign Group, we know that selecting the perfect sign can totally transform your business, increase foot traffic and boost your brand. However, picking the right LED Electronic Message Center is easier said than done. Here are some of our best time-tested tips for choosing the perfect LED Electronic Message Center for your business.

Pitch Perfect

A pixel’s pitch is essentially the resolution of your LED Electronic Message Center. The tighter the pixel pitch, the better resolution your sign will appear. 10mm and 12 mm LED Electronic Message Centers are ideal for up-close high resolution viewing. Signs that are high off the ground or far from the road work best with 16mm or 19mm pixel pitch. East West Sign Group offers 10mm, 12mm, 16mm, 19mm and 25mm pixel pitches. Our two most popular options are 16 mm and 19mm LED Electronic Message Centers.

The Perfect Size

Your LED Electronic Message Center should be sized according to where it will be placed. When choosing a location, keep in mind the speed of the traffic going by your business, what type of traffic drives by, how far you are from the roadway and any zoning restrictions. Many business owners spend money on LED Electronic Message Centers that aren’t appropriately sized or designed for their final location, so doing your homework is critical. If you don’t carefully select the resolution and location of your sign, it will be illegible and make your business look sloppy.

Choose Your Content

What content will you be placing on your LED Electronic Message Center? The size and resolution of your sign will affect what content you can display. If you have a small sign, you will only be able to place basic text or a logo on it. If you have a larger LED Electronic Message Center, you can display a variety of things including text, logos and images.

Don’t Forget Your Budget

The right LED sign for your business is also the LED Electronic Message Center that fits into your budget. The features, size and pixel pitch you select will decide what the final price is. Keep in mind that LED Electronic Message Centers offer a great, continuous return on investment and 24/7 marketing, even when you are closed for the day. It is better to invest in a quality LED Electronic Message Center than to have a low-quality and illegible sign reflect poorly upon your business.

Work with East West Sign Group

East West Sign Group is passionate about providing businesses both big and small with eye-catching and affordable signage. We walk with all of our clients every step of the way, from designing the perfect sign to the final installation. Let us take your big picture ideas and turn them into exterior and interior signs that help you stand out from the rest!

August 9, 2017