Size matters for business signage, but that doesn’t mean that bigger is better! Selecting the right size for your interior and exterior business signage is tricky, and it requires you to think critically about where the sign will be, how far away viewers will be and what space is available. Your signage needs to be properly designed and sized to be effective, and it takes a skilled and experienced designer and installer to get you there.

Outdoor Signage

Outdoor signs need to be designed to be large enough to attract attention and include important information, like your business’s logo and name. How far away do you want your message to be seen? If you primarily get customers through foot traffic on Main Street, your signage doesn’t need to be as large as if you typically attract drivers on a busy and fast highway. We use a special formula to determine the appropriate letter size for your sign, which will dictate how large the outdoor business signage can be.

Additionally, many businesses have to deal with municipal restrictions on outdoor signage size. When you partner with an experienced company like East West Sign Group, you will get a great deal of insight into local regulations and restrictions, the permit process and other nuances of design that must be taken into account.

Indoor Signage

You have more flexibility with on-premise indoor signage because you don’t need to worry about municipal regulations. However, if you have a lot of interior business signage that you need to post, you should be mindful of sign size to prevent a cluttered appearance. Your interior signs should share similar sizes and purposes. If you have numerous wayfinding signs inside of your building, they should be similar sizes and designs so that customers can quickly identify them. If you need signs for each department or area of your business, these signs should also be the same size and style. In general, the biggest signs inside of your building should be the most critical, and the ones that need to be seen from the furthest distance. The smallest signs should be those with detailed information.

Business Signage from East West Sign Group

We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!