While the signage inside of your business is critical to advertise, assist with wayfinding and label different areas, outdoor business signage is vital to your business getting visitors there in the first place. While the internet might seem like the preferred new way to attract customers and visitors, outdoor business signage is still the best way to advertise your business. The signs you choose should attract clients, build your brand and help you to stand out from other businesses on the street.
Why Do Signs Matter?
Whether or not we are consciously thinking about it, we follow signs all day long. From highway signs that tell us what exit to take to signs that guide us to discover new places, the power of signage is real. The outdoor business signage that you choose informs prospective customers that you exist and tells them whether or not they want to support you. One study by Ketchum Global Research & Analytics found that a whopping 68% of consumers believe that outdoor business signage reflects the quality of the business and its services or products. If consumers are judging a book by its cover, what does the exterior of your business say?
Outdoor Signage Showcases Your Brand
Well-designed business signage will showcase your logo, colors and other branded elements that you want consumers to associate with your services, products and company. When you work with East West Sign Group, your business can benefit from outdoor business signage that consistently delivers your message to everyone traveling near your business. A survey by FedEx found that 80% of customers decide to enter a store for the first time based on signage, and 75% of new customers are likely to tell their friends or family about a business when they are attracted to the signs. Get your brand in front of consumers and their network with effective outdoor signs!
Lack of Signage = Lack of Trust
Just like the presence of signs sends consumers messages, a lack of signs also sends consumers a message. In the same FedEx survey, 60% of respondents said a lack of signs would completely prevent them from entering an unknown business. If you don’t have any outdoor business signage, it can impact you more than if you had bad signage.
Outdoor Business Signage from East West Sign Group
We are the experts in creating business signage that perfectly matches your branding, whether you want signage that is more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!