Choosing the right type of signage is never easy. Where do you begin? How can you know which is right for your company? Many business owners struggle when trying to decide between digital signs and more traditional signage. There’s a lot of pressure in the industry to keep up with technological advancements, but they can be costly. In some cases, standard signage is just as effective.
In the war between changeable copy signs and electronic message centers, there are no true winners. It all depends on the needs of your business. However, it’s crucial to understand the difference between the two. Below, we’ll take a look at each so you can make an informed decision.
Changeable Copy Signs vs. Electronic Message Centers
What are Changeable Copy Signs?
A changeable copy sign directs visitors to a specific message, and is ideal for schools, churches, businesses, and other places where visitors seek out information that changes regularly. Many schools, for instance, use changeable copy signs to highlight events like school plays, holidays and enrollment deadlines. You’ll find this type of signage outside churches, where it’s used to display excerpts from scripture, events and mass hours.
Changeable copy signs are affordable, which is why they continue to be a popular choice for clients. If your goal is to convey a message, these signs are certainly effective. At the same time, they do require additional labor. It will be necessary to update your signage on a regular basis, and someone will have to replace the letters. This can be time-consuming depending on the length of the message. Without proper lighting, these can be difficult to read at night.
What are Electronic Message Centers?
An electronic message center is usually used to display incoming and outgoing messages, which are displayed digitally. Electronic signs like these employ color, light, symbols and flashing elements to draw the viewer’s eye. The messaging can also continue on a loop, so more text can be included. Electronic message centers are becoming the norm, especially in metropolitan areas.
The messages displayed this type of signage can be changed quickly, and at times, automatically. From a viewer’s perspective, they appear more innovative and up-to-date. The one downside of electronic message centers is that they’re more expensive. In addition, if they’re too bright and flashy, they can be a distraction for drivers. This is something you’ll want to avoid.
Which Should You Choose for Your Business?
Electronic message centers are ideal for organizations that need to display more information, or do so in an entertaining way. Signs with changeable copy are suited for organizations that do not need as much space for text or need to change their content as frequently. To decide what’s right for you, you must first consider what your business requires and know your audience.
Partner with East West Sign Group Today!
Changeable signs vs. electronic message centers: which is right for you? We can help you decide! We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!