Creating the right signage for your nightlife and entertainment venue is one of the most important aspects of making your business successful. Signs are an essential part of a nightlife venue’s marketing strategy as they are the first thing many people notice. A poorly made sign that does not operate correctly could make or break a venue.

Among the many nightlife and entertainment venues out there, you want yours to stand out. The tips included in this post will ensure that your signs are exciting, functional, and eye-catching.

The Key to Successful Signage for Nightlife and Entertainment Venues

It’s All About the Lighting

Signage for nightlife and entertainment venues wouldn’t be complete without lighting. However, it’s important that you choose the right lighting for your business. In this case, you shouldn’t opt for signage that belongs in a business park or a shopping mall. Creating nightlife signage gives you the chance to let your creativity run wild. Give your prospective guests a visual treat and draw them in with bright colors, arresting patterns and glittering lights. Ultimately, you want your guests to know they’re in for a good time when they step inside.

Up the Entertainment Value

Once you’ve chosen outdoor signage, experiment with ways to up the entertainment value inside. A variety of displays can enhance a guest’s experience, such as digital bar menus, video screens, and distinctive wayfinding signs. Additionally, this is a great opportunity to spread the word about your brand. Including your logo on a variety of displays will ensure visitors remember your venue the next time they go out. You can even animate it to be sure that guests won’t miss it!

Another tip: compelling signage for nightlife and entertainment venues is especially critical for dark venues like clubs. Creating eye-catching signage isn’t just for fun; it’s also there to attract guests who may be lost or inebriated.

Display Upcoming Events

Whether you own a concert venue or a theater for arthouse films, it’s important for visitors to know what’s coming next. At your business, the party never has to end; guests can plan their next night out before they leave! Make use of your signage to promote what’s on the bill for the next few weeks. You can even create a digital carousel sign that showcases your events on a loop. To go the extra mile, utilize QR codes so guests can buy tickets or access event details from their phones. Modernizing signage for nightlife and entertainment venues and making it more accessible to guests is a great way to attract more business.

Partner with East West Sign Group to Create Successful Signage for Nightlife and Entertainment Venues

We are the experts in creating effective signage of all kinds. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about signage for nightlife and entertainment venues, contact us today!