Getting noticed is a challenge for most businesses, but it’s even harder for those that don’t hire an expert sign company for sign design and installation. Maintaining a business requires you to make all kinds of decisions. Few business owners have the time to put a great deal of thought into signage. At the same time, signs are instrumental when it comes to getting the word out. You’ll certainly gain customers through ads and other means, but signs generate 15-45% of a small business’ revenue. With this in mind, let’s discuss how an expert sign company can help you gain attention from customers.
How an Expert Sign Company Can Help You Get Noticed
Gain Exposure and Brand Awareness
In a survey by the U.S. Small Business Administration, 50% of participants said they learned about a company through its signage. Appearances matter when companies are starting out, seeing as it takes time to build a loyal clientele. Presentation is also key if you want to keep customers coming back. A sign should be attention-grabbing, memorable, and instantly recognizable. Your establishment won’t stand out in the minds of your customers if it fails to hit these targets. Ideally, your clients should notice you first among a sea of other businesses. How can you make that happen? An expert sign company will ensure your sign is designed to attract notice and retain it over time.
Figure Out What Sign Is Best for Your Business
Every business is unique and thus requires an individualized approach to signage. What’s your company’s purpose? Who are you trying to reach? Where is your business located? What laws and codes does your signage have to adhere to? An expert sign company can help you answer all these questions and determine what sign works for your business. Our professionals at East West Sign Group offer customized, cost-effective solutions that suit your brand. Additionally, we’ll help you with any supplementary signs you need, such as directional signage and lobby logos.
Learn About the Latest Trends in Signage
You can learn a lot online these days, but nothing substitutes years of expertise. With help from an expert sign company, you can learn all about the latest trends and signage innovations. LED message centers and 3D illuminated letters are just a few examples. You can even discover what types of signage appeal to specific audiences. By receiving access to this knowledge, you can rest assured that your signs are up-to-date and easily identifiable.
Many business owners don’t have a clear idea of what they want their signage to look like. It is often as a result of discussing their vision with experts that they realize what they intend to achieve. Get in touch with us so we can work together to create the best sign for your business!
Partner with the Pros at East West Sign Group and Watch Your Business Flourish
We are experts in creating effective signage of all kinds. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. What are you waiting for? Work with an expert sign company and contact us today!