When you’re in an unfamiliar grocery store and searching for flour or black olives, how do you figure out where you’re headed? While you could always walk by each aisle and peer down or take a wild guess, there’s a good chance that you start by looking up at the directional signage. Grocery stores rely on a variety of types of signage to give shoppers a great experience. What is the importance of directional signage in grocery stores?
Make Navigation Easy
When customers can’t easily find what they are looking for it can lead to frustration and a bad shopping experience. Additionally, it can lead to them buying much less. Instead of spending a lot of time looking for brownie mix, they might just assume that you don’t have any and check out without purchasing it. Directional signage allows every shopper to find what they are looking for, as well as where different things like the pharmacy, deli, and restrooms are.
Give Information
Aside from using directional signage to navigate a space, people also use it to learn more about the services that a grocery store offers. Most people aren’t doing in-depth research on grocery stores before showing up, so the directional signage that helps people find your pharmacy might also teach someone else that you have a pharmacy available. The more information that you offer, the easier it will be for everyone to find what they need.
Keep Everyone Safe
Another consideration when placing directional signage is the safety of everyone in your grocery store. In the event that a fire or other emergency occurs, being able to quickly determine where the front or back of the store is matters. For important signage, like exits, make sure that it is readable from a far distance away. In today’s world, providing everyone with a safe experience is more important than ever.
Lower Stress Levels
When you walk into an unfamiliar airport and have to make it to your terminal on time, are you relaxed or a little bit stressed? While grocery stores are lower stakes than missing a flight, directional signage helps to lower stress in your customers. Even people who are loyal shoppers or who have plenty of time will be thankful for the effort you put into your signs!
Partner with the Pros at East West Sign Group
We are the experts in creating effective signage of all kinds. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to create great signage. If you’re looking to create stunning signage, we’re here to offer guidance and walk you through our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!