Rebranding is an exciting yet intensive process, and it can vary in depth and breadth from business to business. While some companies want to refresh their logo, others use rebranding as a chance to completely transform their look. Regardless of why you are rebranding, it’s important to include business signage in your plans. What are some of the signs that you should replace, and how can you get the process done? 

What Signage Needs to Be Replaced?

If you are going to complete a total brand transformation, replacing all of your business signage may be necessary. However, in many cases, you can focus on key signage and prioritize it over replacing other signs. Your exterior signage should always reflect your current branding, including your current name and logo in your current brand colors. However, the signage that you use to denote where the bathrooms are located may already be generic enough that it does not need to be changed. Start the process by examining what signage you already have and thinking about what will need to be changed.

Think About Why You’re Rebranding

When thinking about your business signage during your rebranding, you should also consider why you are rebranding in the first place. If you are going for a totally new look, the alterations to your existing signs will be totally different than if you are trying a completely new business approach. At East West Sign Group, we can help walk you through your current branding and suggest updates to your signage that will better reflect your new vision. Working with a partner is particularly valuable if you are making a large pivot.

Consider New Signage Options

As you are updating your business signage, it’s also a good idea to explore changes to sign technology since the last time that you purchased signage. There are always new features and possibilities emerging on the market, which can allow you to stay on the cutting edge. We can assist you in examining all of the possibilities that align with your rebranding needs and your budget so that you are thrilled with your final signage.

Partner with the Pros at East West Sign Group

We are the experts in creating effective signage of all kinds. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to create great signage. If you’re looking to create stunning signage, we’re here to offer guidance and walk you through our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!