Exterior signage plays a big role in the overall look of your property. Beyond aesthetics, your signage also helps with wayfinding and advertising. One of the biggest factors you need to consider when designing your exterior signage is size. Here are some of our best tips for choosing the perfect size for your signage.
Signs Make a Big Impact
Data shows that people do notice exterior signage and that it can make a significant difference in the perception of a business. For example, the National Signage Research and Education Conference found that:
- Almost 35% of customers make assumptions about a business based on the appearance of the exterior signage
- 55% of customers between the ages of 18 to 24 have made purchasing decisions based on signs inside or outside of the store
- Almost 30% of people were drawn to stores that they were not familiar with based on the quality of their exterior signage
- Almost 50% of people have failed to find a business they were looking for or have driven by a business that they were looking for without finding it because the signs were illegible, too small, or unclear
These statistics drive home the importance that exterior signage has. If your customers cannot find your business, you cannot expect them to go above and beyond to do so. Instead, they are going to move on.
Think About Who Is Viewing It
Many businesses use a combination of types of exterior signage to suit the needs of many people. For example, the “PUSH” sign on your door does not need to be big enough to be seen by those driving by. However, it should be big enough that someone directly in front of the door will be able to notice it. Before you think about the size that your signs should be, make sure that you have a specific purpose for every sign and know who needs to use it.
Know the Location
While the vast majority of businesses are located next to a parking lot, if you want your exterior signage to be visible from the road or when driving by, there are additional considerations that you need to make. For example, if you are making a sign that you want to be visible for 10 seconds when driving 40 mph, you would need this sign to be 200 square feet. East West Sign Group can help you when deciding on the appropriate size for your sign’s location.
Partner with the Pros at East West Sign Group
We are experts in creating effective signage of all kinds. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to create great signage. If you’re looking to create stunning signage, we’re here to offer guidance and walk you through our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!