Reports projected that the international digital signage market was anticipated to grow over a third from 2019 through 2023. Whether it is new businesses getting digital signage to advertise outdoors or old businesses finally updating outdated signage for something new, there are many different types of companies exploring the world of digital signs. Here are some of the hottest trends right now that your company could take advantage of with help from East West Sign Group.
Interactivity
As touch screens and motion sensors become more common throughout the world, consumer expectations for digital signage are also shifting. By integrating interactive content into your signs, you can ensure a great experience and create signs that are even more immersive and engaging. Interactive signs are particularly valuable in retail situations, as they allow customers to interact with products in new ways, and in wayfinding situations, as people can get a more detailed look at where they are heading.
Artificial Intelligence
Artificial intelligence is all over the news, and there are also many different AI trends in the world of digital signage. Using artificial intelligence, you can adapt your digital signage experience based on a variety of factors. For example, you could adjust the contents of your sign depending on things like weather, time of day, location, or what types of customers are typically around on a specific day of the week. This opens up additional opportunities for personalization as well.
Outdoor Digital Signage
Outdoor digital signage might have been around for a while, but there have been many recent advancements in technology that make it much more accessible to a broad range of companies. Whether it is displays designed for a higher brightness level or enclosures that help make your sign weather-resistant, many different options make it easy to have engaging digital signage outside without worrying about damage from the weather or poor visibility.
Technology Integration
Digital signage today can easily be integrated with a variety of other tech devices to make them even more impactful. QR codes are just one way that you can encourage viewers of your sign to go somewhere else and get more information, place an order, join a mailing list, or do something else entirely. We can help guide you through a variety of options that will help your customers have an excellent experience.
Partner with the Pros at East West Sign Group
We are the experts in creating effective signage of all kinds. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to create great signage. If you’re looking to create stunning signage, we’re here to offer guidance and walk you through our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!