A sign is much more than just a picture on a wall with the name of your business. Effective signage should appeal to your target market while remaining true to your brand. If you are looking to do more business with other businesses (B2B), polished and professional signage can go a long way to distinguish and build credibility for your brand. Here are a few ways that proper signage can attract B2B traffic to your business.
Offers a Great First Impression
Just like with any other target market, building B2B traffic starts with a first impression. While a lot of B2B traffic is digital, a true first impression comes when they see your location. Polished and professional signage on the exterior of your building, in your lobby or even on your vehicle, can do a lot of work for you by offering that initial connection and impression with your prospective clients.
Exterior Signage Legitimizes Your Business
While you may do more business over the phone and through email, having a sign for your storefront or on the exterior of your building offers an extra level of professionalism and authenticity. Even if most of your B2B traffic doesn’t physically come to your location, chances are prospective clients are searching for your business and address online. Most search engines now include a picture of your building’s exterior, so proper signage can even make an impact without a visit.
Establishes Your Tone
While more B2B traffic is always great, attracting the right type of clientele is just as important to growing a loyal customer base. Effective signage will convey the key values and tone of your company. Think about the message you’d like to convey to your ideal client. If you’re representing a large corporation, your message may be a little different from a small startup company. Signage that accurately reflects the atmosphere and tone of your company will relay that message to prospective clients and let them know if you’ll be compatible.
Attract B2B Traffic with East West Sign Group
We are the experts in creating exterior and interior signage that perfectly matches your branding, whether you want signage that is more traditional or modern and digital. East West Sign Group knows all about exterior and interior sign design and installation. We have worked with countless businesses to boost their revenue with great signage. To learn more about how we can design the right sign for you, contact us today!