January 9, 2019

Should You Choose Digital or Traditional Outdoor Signage?

business signage

One of the most significant decisions you will make for your business when investing in signage upgrades is whether or not you should select digital signage or traditional outdoor signage for your property. Electronic message centers offer a number of benefits, but traditional outdoor signage can be just as effective, and more appropriate in some situations. What should you consider when making your choice?

Weather Conditions

The climate and weather patterns in your area matter a great deal when selecting signage that will give you the most longevity and performance possible. Weathered and illegible signage is useless, and it can make a terrible impression. If you’re in an area with hostile weather conditions, you should select a material that can stand the test of time like aluminum, dibond, alumalite or Dura-wood. These traditional outdoor signage materials can hold up to wind, rain and severe weather events with ease.

Local Regulations

Depending on where your business is located, you may or may not be subject to a list of local regulations. Things like illumination, materials, size, color and shape can all be heavily regulated. Always check municipal and state restrictions before choosing digital or traditional signage. If you aren’t allowed to use digital message centers, remember that East West Sign Group knows plenty of techniques to make unlit, traditional outdoor signage pop including utilizing dimensional signage.


Digital message centers are much easier to update and change without needing to install an entirely new piece of signage. For companies who require regular changes to signage, traditional outdoor signage is not the most practical or cost-effective option. Digital signage helps you to publish different content, adjust the content based on the time of day, local events or weather and potentially reach a bigger audience.


Finally, one of the biggest factors in choosing signage for many businesses is cost. Digital message centers often have a higher start-up cost when contrasted with traditional outdoor signage. If you are on a tight budget and can’t afford to spend more upfront for longevity, traditional outdoor signage might be a better option.

Digital and Traditional Outdoor Signage from East West Sign Group

We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

January 9, 2019