Having an outdoor building sign that’s designed effectively and has the ability to attract street traffic is key to operating a successful business. Outdoor signs give you the opportunity to advertise to every person who walks or drives by, but if the sign is plain or uninteresting, it can blend into the background and fail to grab people’s attention. Creating a fresh, captivating sign can make people feel like a new place just opened, giving businesses attention like never before. But what exactly causes new building signs to attract street traffic?
Easy to Read, Hard to Ignore
The typography of your sign needs to be easy to read at a passing glance. Passersbys are focused on where they’re going and aren’t going to take to the time to try to decipher a challenging font and risk running into someone in front of them. However, the typography also shouldn’t be too simple; a typeface that looks just like any other will fail to grab people’s attention. It’s important to find a balance between simplicity and complexity in order to best attract street traffic. You also need to make sure that your sign is located in the most visible area possible, being vigilant of how the sign would look from every angle and what might get in the way of people seeing it.
Use Colors That “Pop”
Colors that stand out from a building’s color and other stores dull signs can really help a business gain attention from passersby. But this doesn’t mean that you should decorate your sign with every vibrant color on the wheel; this can generally detract from your building’s aesthetic, distract from your business’ name, and damage your overall image. Using one to three colors that are consistent with your brand is usually best in leaving a memorable impression.
Take Advantage of Different Signage Options
When people think of outdoor building signs, there may only be one type of sign that comes to mind, when in reality there are a wide variety of different options available that can help attract street traffic. If the traffic is close to your business, blade signs act as advertisements that passersby see without even having to turn their heads. The effective use of LED channel letters or 3D illuminated letters can significantly boost business after dark by providing a nighttime presence. What’s right for your business is dependent on a variety of factors, so it’s best to consult with experts that have plenty of experience in the sign industry.
Attract Street Traffic with East West Sign Group
We are the experts in creating exterior and interior signage that perfectly matches your branding, whether you want signage that is more traditional or modern and digital. East West Sign Group knows all about exterior and interior sign design and installation, and we have worked with countless businesses to boost revenues with great signage. To learn more about how we can design the right sign for you, contact us today!