When it comes to advertising methods, many people first think of television ads or social media. However, one of the oldest methods of advertising still remains one of the most cost-effective and transformative—exterior signage. The signs outside of your business are a powerful way to show prospective and current customers that you exist and attract your target audience. An investment in professionally-designed signage could be the x-factor that your business is looking for.
Compared to radio, print and television ads, your business can gain a tremendous amount of exposure and attention with less outdoor signage. Consumers are not occupying the same channels that they were before, and paying for an ad on television might not be logical if your audience spends most of their time on Netflix instead. However, everyone needs to travel! Exterior signage is an easy way to get a lot of attention on your business, as everyone walking or driving by can see it.
Increase Your Profits
Did you know that exterior signage can potentially increase your profits? One study completed by the University of San Diego found that adding a single exterior sign to a business could increase annual sales by an amazing 4.75%! For example, a business that grossed $500,000 a year in sales could see a whopping $23,750 increase due to adding a single sign.
Why does adding one piece of exterior signage give such a lift to your bottom line? Exterior signs help to increase the chances of impulse stops. Based on another study by the Institute of Transportation Engineers (ITE), exterior business signage is responsible for 20-45% of all traffic for many companies. Whether you choose outdoor signage that is placed near a major roadway or an awning sign that can better attract foot traffic, it’s easy to encourage people to stop by when you are more visible.
Exterior Signage from East West Sign Group
We are the experts in creating exterior signage that perfectly matches your branding, whether you want signage that is more traditional or modern and digital. East West Sign Group knows all about exterior and interior sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!