The Holiday season is here! That means that sale hungry shoppers will be afoot now through the end of 2020. As businesses gear up for their busiest season, we have some signage tips that will help you and your business prepare for a successful end of the year.
Keeping your signage fresh and rotated is key for maximum effectiveness this time of year. Straying from your traditional signage designs in exchange for seasonally minded signage and décor is a great way to pique customers’ interest and create a lively holiday atmosphere.
Include Brand Elements
Your seasonal signage should freshen up your space, but it shouldn’t abandon your branding altogether. 80% of brand recognition comes from color scheme familiarity, so it makes sense to include your brand’s colors in some facet of your holiday branding. Including your logo is another sound way to make sure passersby instantly connect the signage on display with the business behind it.
Convey Your Personality
While you may be switching up your appearance this time of year, the voice of your brand can still be reflected in your signage. Is your business more humorous and playful, or do you prefer a formal and professional tone? Effective holiday signage can be designed to perfectly represent both!
Clarity is Key
Bright, colorful holiday signage is engaging and festive, but remembering clarity and concision is still important, just like it is any time of year. Be sure to use contrasting colors, shadows or outlines to make your signage easy to read even at a glance.
Keep Your Signage Visible
All of your signage should be placed in high traffic areas that provide clear sightlines for your audience. Whether you’re displaying your holiday signage inside or outside, maximize its effectiveness by placing it in locations your customers will easily locate even as traffic builds up.
Design Your Holiday Signage with East West Sign Group
We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!