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February 9, 2018

The Importance of Human Experience in Retail

business signage

Did you know that physical stores are responsible for 90.7% of retail sales? While headlines might make it seem like online shopping is the way of the future, there is no replacement for the one thing only physical stores can offer—experiences.

The Demand for Engaging Live Experiences

Human interaction is becoming more valuable to consumers as a result of increased digital time. Physical stores and restaurants offer the opportunity to spend quality time with others, whether that means the stranger sitting next to you in a coffee shop or the friend you bumped into in a department store.

Shopping centers are also continuing to grow as a result of rising consumer demand for integrated social experiences that include retail, restaurants and entertainment venues. A recent study found that American consumers make a combined 1.5 billion visits to shopping centers on a monthly basis, and that number will get higher as shopping centers become destinations.

Becoming a Destination

Some of today’s most popular shopping centers and open-air malls have been constructed on spaces that once held traditional closed malls. Destination shopping locations can feature outdoor storefronts, movie theaters, a wide assortment of sit-down and fast-casual dining options and even apartments. The right combination of offerings will entice consumers to make a visit, so tailoring the shopping center to community demographics is essential.

Signage is at the Core of Destination Shopping Centers

Creative signage is at the heart of successful destination shopping centers. Unlike shopping centers and malls of the past that valued large, back-lit traditional signage, today’s shopping centers want signage that is customized to meet specific needs. Designing the right sign for an outdoor storefront can be difficult without the right partner. East West Sign Group knows all about effective sign design and installation, and we have worked with numerous shopping centers, malls and destinations to drive foot traffic and create one-of-a-kind experiences. To learn more about how we can design the right sign for you, contact us today!

February 9, 2018