August 25, 2021

How to Make Sure Your Non-Illuminated Signs Still Grab Attention

business signage

Digital signage may be sought after, but there is still a place for non-illuminated signs in 2021. Without a built-in light source, however, you’ll want to make an effort to ensure your non-illuminated signage still sticks out from the crowd and catches the attention of passersby. Here are a few tips to help you make sure your non-digital signage is effectively doing its job!

Why Might You Choose Non-Illuminated Signs?

  • Keep signage costs lower
  • Flexibility in design
  • Multi-purpose (perfect for interior and exterior signage)
  • Sleek and minimalist aesthetic
  • Lack of space/ wiring availability for LED message board
  • Great for navigational signage
  • No expected frequent changes to signage

Making Your Non-Illuminated Signage Grab Attention

Signage Placement

Without a built-in light source, the placement of your external lights will be quite important. If your signage is designed to be mounted outdoors, be sure to choose a high sunlight location that leaves the sign clearly visible throughout the day. With proper signage placement, non-illuminated signs are a fantastic option for businesses that operate roughly between 9 am and 5 pm.

High Contrast Colors and Clear Font Choice

High contrast is crucial in all designs, but it’s worth reemphasizing particularly for non-illuminated exterior signage. Be sure to make use of contrasting colors in order to convey your brand’s image and catch attention even at a distance and on dark, cloudy days. On a similar note, you will also want to choose your font carefully for non-illuminated signs. It may be tempting to choose a complicated font to stick out from the crowd, but simplicity and readability should be the top priority when it comes to labeling your space for the public. Thus, we recommend choosing clear and concise fonts with sufficient letter spacing.

3-Dimensional Signage

For an extra pop, you could also consider choosing three-dimensional non-illuminated signage. Our eyes are more drawn to depth and levels than mere flat surfaces, meaning well-executed three-dimensional non-illuminated signage can arguably be just as effective as an illuminated signage option. Raised, dimensional letters are a very popular choice for retail store entrances for this reason.

Upgrade Your Business’ Non-Illuminated Signs with the Pros at East West Sign Group

We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

August 25, 2021