News & Trends

Every business needs the right interior and exterior signage to provide customers with guidance, attract new clients, and keep everyone safe. However, one of the biggest factors in how effective your signage becomes is sign design. What are some of the basics of sign...

When you’re in an unfamiliar grocery store and searching for flour or black olives, how do you figure out where you’re headed? While you could always walk by each aisle and peer down or take a wild guess, there’s a good chance that you start by looking up at the...

It’s no secret that effective signage can help your business stand out from the competition. However, some business owners aren’t leveraging their signage to take their branding to the next level. By putting a bit more effort into your signs, you can wow customers and...

Every year, people relish the change of seasons, and holidays provide us with something exciting to anticipate. Whether we're carving pumpkins or planning a backyard barbecue for Memorial Day, the joys of seasonal activities mean a lot to us. We look back on the...

Most business owners want to stay current and ensure they’re accommodating up-and-coming generations. The current challenge marketers face is the generation born from the late 1990s to the early 2010s, otherwise known as Gen Z. As with most generations, Gen Z and the...

It’s Friday night and Sam is off work early. She and her partner, Mike, always go out to dinner on Fridays, but they can’t decide on a cuisine. They know they want something quiet and intimate with lots of craft cocktail options. Having been to the same restaurants...

Mom-and-pop shops are the backbones of many neighborhoods throughout the United States. According to the U.S. Census Bureau, 3.76 million businesses have 5 or fewer employees. The threat of chain retailers is always a concern, but to this day mom and pop shops are...

It’s easy to overlook the importance of protecting your outdoor signage in winter. Business owners have a lot on their minds, and your sign can quickly become just another thing you walk past on your way to work. When your signage does come to mind, you might think...

Getting noticed is a challenge for most businesses, but it's even harder for those that don’t hire an expert sign company for sign design and installation. Maintaining a business requires you to make all kinds of decisions. Few business owners have the time to put a...

Signs that are old and out-of-date can negatively impact your business. Consider your own behavior as a customer. More than likely, you’d rather visit a business that looks appealing and welcoming rather than one that’s shabby and outdated. Some run-down signs may...

Healthcare facilities often seek to create comfortable and informative spaces that encourage positive patient experiences. When people go to the doctor, they’re typically feeling jittery and nervous or unwell. It’s important for a healthcare facility to turn those...

Taking your commercial sign design to the next level is essential to the success of your business. However, business owners rarely have spare time to devote to sign trends. You’re probably too busy serving your customers and keeping up with daily operations. That’s...