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NEWS & TRENDS

COVID-19 Response from East West Sign Group

As the Coronavirus continues to spread, small businesses everywhere will continue to be affected. As part of our commitment to serving our customers and community, we’ve compiled some tips you can i…

March 18, 2020

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Winter Tips for Your Signage

While it is true that the groundhog predicted an early Spring in 2020, it is no secret that the east coast is always susceptible to winter storms even into late February and March. This weather, along…

February 5, 2020

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Why Audience Matters for Your Business Signage

Before moving forward with updating your business signage, it is imperative that you have a firm grasp on exactly who your audience is. By taking a close look at your target audience, you can tailor y…

January 22, 2020

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Branding, Color and Design for Your Signage

When it comes to signage, first impressions are everything. Often times, your business signage is the first thing that prospective clients or customers interact with. What exactly does your company do…

January 8, 2020

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Understanding the Requirements for ADA Signs

When designing signage for your business it is important that information can be understood by as many as people as possible.  The Americans with Disabilities Act (ADA) helps ensure that those with d…

December 11, 2019

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How Business Signage Can Attract B2B Traffic

A sign is much more than just a picture on a wall with the name of your business.  Effective signage should appeal to your target market while remaining true to your brand. If you are looking to do m…

December 4, 2019

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Universal Design

The Principles of Universal Design

If you’re going to design anything that will be useful to the public, you need to keep the principles of universal design in mind.  Universal design is the effort to make anything from signs to env…

November 26, 2019

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3 Tips to Enhance Your Restaurant Signs

Restaurant signs are a common sight at almost any restaurant – and for good reason: They work! People often are drawn to businesses with noticeable signs, especially when competitors have lackin…

September 24, 2019

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