News & Trends

The Psychology of Color in Sign Design

The Psychology of Color in Sign Design

Why do so many fast-food businesses use the color red in their logos? Why do so many spas incorporate blue and green in their branding? These color associations can be hard to notice, but they stem from studies on the psychology of color. Color psychology believes...

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The Importance of Professional Sign Installation

The Importance of Professional Sign Installation

Effective communication is critical for every business. While you might not think about business signage when you think about the ways that you communicate with your target audience and current customers, it is actually one of the most important communication tools...

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Interactive Signage: Engaging Customers in a Digital World

Interactive Signage: Engaging Customers in a Digital World

In the fast-paced world we live in, capturing and maintaining the attention of customers is no small feat. Interactive signage addresses this challenge by providing a unique and captivating way to deliver messages. Unlike traditional signs, interactive signage invites...

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The Best Eco-Friendly Business Sign Materials

The Best Eco-Friendly Business Sign Materials

In today’s world, businesses of every size are becoming increasingly mindful of their environmental footprints. Whether it is their production processes or the number of consumables they use, sustainability has become a crucial consideration in every aspect of...

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Business Signage Trends for 2024

Business Signage Trends for 2024

Where has 2023 gone? The business signage landscape is constantly changing thanks to innovation and new types of technology. There are also always new trends popping up that help you showcase your brand and attract new customers. As we prepare for the start of another...

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Choosing the Right Colors For Your Business Signage

Choosing the Right Colors For Your Business Signage

When it comes to your business signage, colors play a big role in attracting attention, legibility, and readability, and getting your brand across. If you choose the wrong combination of colors, you could be left with business signage that leaves customers frustrated...

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The Benefits of LED Signage

The Benefits of LED Signage

Businesses need to use every tool that they have to get an edge, and great business signage is one way to attract new customers, advertise your business, and improve the appearance of your property. LED signage is one way to upgrade your signage and get results that...

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How Signage Helps Create a Cohesive Brand Identity

How Signage Helps Create a Cohesive Brand Identity

In today’s competitive world, establishing a strong brand identity for your business is critical. It’s not just about having a catchy logo or a memorable tagline; it’s about creating a cohesive and consistent image that resonates with your audience. One often...

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4 Signs You Need to Replace Your Signage

4 Signs You Need to Replace Your Signage

The signage outside and inside of your business plays a variety of roles. From helping customers find a parking spot to letting them know where a certain item is, signs perform everything from advertising to wayfinding. Unfortunately, no sign can last forever, and it...

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Do B2B Businesses Still Need Signage?

Do B2B Businesses Still Need Signage?

Signage is critical for all types of businesses, not just the retail stores or restaurants that you might traditionally think of. Even if you own a B2B business, signage can help customers know that you’re there, increase your profile in the community, and set your...

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The Hottest Trends in Digital Signage

The Hottest Trends in Digital Signage

Reports projected that the international digital signage market was anticipated to grow over a third from 2019 through 2023. Whether it is new businesses getting digital signage to advertise outdoors or old businesses finally updating outdated signage for something...

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