News & Trends
4 Ways to Make an Impact with Your Business Signage
The right business signage can be the difference between a store that visitors ignore and a store with lines out the door. In a recent survey of American households, shoppers ranked business signs second, beating other types of media, in determining where they would...
4 Ways to Boost Your Retail Sales with Signage
After a snowy winter with freezing temperatures that kept shoppers indoors, many retail store owners are feeling the hit financially. Before spring, it’s a great idea to refresh the signage outside of your retail store to ensure that it is serving its purpose,...
The Importance of Human Experience in Retail
Did you know that physical stores are responsible for 90.7% of retail sales? While headlines might make it seem like online shopping is the way of the future, there is no replacement for the one thing only physical stores can offer—experiences. The Demand for Engaging...
The Art & Science of Sign Design
Signs should be aesthetically pleasing, but they also need to be functional. A beautiful sign that communicates no information is useless for the business trying to advertise. There are three key components behind the art and science of sign design: location, the...
Community Sign Regulations and Your Business Signage
While it’s important to work with your community to develop signage that they like, it’s also important to make sure that your signage is effective and a good fit for your business. What types of sign rules and regulations might you encounter in your business? Sign...
Effective Sign Design (According to 100,000 of Your Potential Customers)
An annual Better Homes and Gardens survey of 100,000 American shoppers yielded surprising results when it comes to signage. Integrating some of these tips into your new interior or exterior signs is a great idea. Quality Makes the Difference Cutting corners is still a...
Best Practices to Increase Your Retail Signage Return on Investment
Designing your retail signage, whether an apparel store or a convenience store, is a major decision. By designing to maximize return on investment (ROI), you can ensure that the amount you spend on signage reflects in your year-end bottom line. What Are the Key...
The Economic Impact of Illuminated Signs
Over the course of the past few years, many towns and cities have moved to restrict illuminated signs. A recent study at Villanova University aimed to show the economic impact of illuminated signs and how recent municipal restrictions have affected that. The Effects...
Awnings as Signage
Awnings are a phenomenal way to combine practical shelter with effective business signage. Commercial window awnings can boost your business and round out your signage with eye-catching appeal. Ready to design your perfect awning? If Your Awning is the Main Signage If...
The Best Marketing Medium is Clear
When you drove to your office this morning, how many signs did you pass on the way there? If you’re like almost every commuter, your answer is probably “I’m not sure, but if I had to guess I would say a bunch!” Signs are one of the most commonplace marketing tools...
A New LED Message Center Sets the Standard for ROI
Fall is the perfect time for new beginnings. One of the best new beginnings you can offer your business is a new LED message center. New message boards can provide you with a phenomenal return on investment for your business. Impressions Every Day Good business...
5 Signs You Need a Single Sign Management Company
The signage you select for your business plays a critical role in advertising your company and sending a strong brand message. If you work with multiple companies and manufacturers, you are wasting time and money every day. Selecting a single sign management company...