News & Trends

Choosing the right type of signage is never easy. Where do you begin? How can you know which is right for your company? Many business owners struggle when trying to decide between digital signs and more traditional signage. There’s a lot of pressure in the industry to...

Every business must have a sign design that is consistent and legible. At the same time, each sign needs to be unique and memorable. It’s not always easy to find the right balance between aesthetic appeal and function. That being said, signage is one of the first...

Some business owners think they can tackle signage on their own by utilizing DIY methods. This is usually a big mistake. If any errors occur, you’ll have to spend more money correcting them, and you still might not attain the result you want. This is a huge waste of...

Sidewalk signage can be a great way to get attention for your business and increase customer traffic. However, it may not be the right choice for every business. Before you invest in this type of sign, consider the pros and cons to make sure it will be successful. The...

When it comes to retail signage, first impressions are everything. Often, your business signage is the very first thing that prospective clients or customers interact with. As such, it is critical to assess whether your current signage is helping you bring in business...

It seems like just yesterday we were all scrambling to reinvent our wayfinding systems to keep visitors as safe as possible amid the peak of the pandemic. As things are beginning to return back to normal on that front, now marks the perfect time to audit your...

Seniors are an important part of any business's customer base, but they're often overlooked in the signage decision-making process. In the U.S. alone, over 50 million people are 65 or older, and this number is expected to double by 2060. Seniors, therefore, represent...

If you want to break into the millennial market, it's important to examine your signage. Millennials are a major demographic group, and they're taking over many aspects of our society. With that being said, some businesses don't reach this demographic as effectively...

If you own a small business, growth is everything to you. The two largest goals you have are attracting more customers and increasing sales. However, it’s important to remember that this doesn’t happen overnight. With success, there is no ultimate point of arrival....

Everyone loves to be entertained, but even more so when it comes to signs. Flashing, blinking marquees, vivid colors, and bright lights certainly attract attention. However, they can be irritating and over-stimulating at times. Outside of Las Vegas, are blinking signs...

Selecting the right signage that appeals to kids can be quite a challenge. Ultimately, parents will decide whether or not their child engages with your business. It’s highly important, therefore, to consider ethical principles. As adults, we know when we’re being...

In plenty of past projects, we’ve illuminated exterior signs for visibility at any time of day. However, indoor spaces present a separate challenge. Let’s say you recently purchased a business property with very little natural light. Dim interior areas can be a...