News & Trends

The Benefits of LED Signage

The Benefits of LED Signage

Businesses need to use every tool that they have to get an edge, and great business signage is one way to attract new customers, advertise your business, and improve the appearance of your property. LED signage is one way to upgrade your signage and get results that...

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How Signage Helps Create a Cohesive Brand Identity

How Signage Helps Create a Cohesive Brand Identity

In today’s competitive world, establishing a strong brand identity for your business is critical. It’s not just about having a catchy logo or a memorable tagline; it’s about creating a cohesive and consistent image that resonates with your audience. One often...

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4 Signs You Need to Replace Your Signage

4 Signs You Need to Replace Your Signage

The signage outside and inside of your business plays a variety of roles. From helping customers find a parking spot to letting them know where a certain item is, signs perform everything from advertising to wayfinding. Unfortunately, no sign can last forever, and it...

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Do B2B Businesses Still Need Signage?

Do B2B Businesses Still Need Signage?

Signage is critical for all types of businesses, not just the retail stores or restaurants that you might traditionally think of. Even if you own a B2B business, signage can help customers know that you’re there, increase your profile in the community, and set your...

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The Hottest Trends in Digital Signage

The Hottest Trends in Digital Signage

Reports projected that the international digital signage market was anticipated to grow over a third from 2019 through 2023. Whether it is new businesses getting digital signage to advertise outdoors or old businesses finally updating outdated signage for something...

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How Big Does Your Exterior Signage Need to Be?

How Big Does Your Exterior Signage Need to Be?

Exterior signage plays a big role in the overall look of your property. Beyond aesthetics, your signage also helps with wayfinding and advertising. One of the biggest factors you need to consider when designing your exterior signage is size. Here are some of our best...

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5 Common Exterior Signage Mistakes

5 Common Exterior Signage Mistakes

Designing the signage for your business might seem like a straightforward endeavor, but it’s important to think carefully. After all, the decisions that you make will have a direct impact on how easy you are to find, how clear it is to passersby what you offer, and...

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4 Things to Consider When Putting Your Logo on a Business Sign

4 Things to Consider When Putting Your Logo on a Business Sign

The signs that you choose for the inside and the outside of your business can make a big difference, whether they are designed to help attract foot traffic or help people find their way around your store. One of the most important elements of any business sign is your...

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Common ADA Mistakes Your Signage Might Make

Common ADA Mistakes Your Signage Might Make

When you are designing signage for your business, there are many different things that you need to think about, including the font, style, and text. However, there are other considerations that many business owners forget—ADA compliance. The Americans with...

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Rebranding? Don’t Forget Your Business Signage!

Rebranding? Don’t Forget Your Business Signage!

Rebranding is an exciting yet intensive process, and it can vary in depth and breadth from business to business. While some companies want to refresh their logo, others use rebranding as a chance to completely transform their look. Regardless of why you are...

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The Basics of Sign Design for Business

The Basics of Sign Design for Business

Every business needs the right interior and exterior signage to provide customers with guidance, attract new clients, and keep everyone safe. However, one of the biggest factors in how effective your signage becomes is sign design. What are some of the basics of sign...

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The Importance of Directional Signage in Grocery Stores

The Importance of Directional Signage in Grocery Stores

When you’re in an unfamiliar grocery store and searching for flour or black olives, how do you figure out where you’re headed? While you could always walk by each aisle and peer down or take a wild guess, there’s a good chance that you start by looking up at the...

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