News & Trends

Our Top 3 Favorite Company Rebrands

Our Top 3 Favorite Company Rebrands

A company’s brand aesthetic carries a weight beyond words. However, changing your branding to reflect your business better can be risky! Take inspiration from these three companies who managed to knock their rebrands out of the park. Instagram Back when Instagram...

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3 Tips for Optimizing Your Wayfinding System

3 Tips for Optimizing Your Wayfinding System

You know your outdoor signage is effective when new visitors don’t have any difficulty locating your business, but what happens once they go inside? If your business is like many, the interior wayfinding system could be improved to help guide customers where they need...

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How to Choose the Best Sign Company for Your Needs

How to Choose the Best Sign Company for Your Needs

When purchasing new business signs there are a few exciting choices to make. You can change up your layout, alter the design or even keep things exactly the way they were. Regardless of which path you decide to take, the sign company you choose will be closely linked...

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Looking Forward to Signage Trends in 2021

Looking Forward to Signage Trends in 2021

Earlier this month, we looked back on the one-of-a-kind year that was 2020. At last, it’s time to move forward and set our sights on the year ahead! Which signage trends can we expect to continue gaining momentum into 2021? Minimalism To start the year, the workforce...

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Recapping a One-of-a-Kind Year for East West Sign Group

Recapping a One-of-a-Kind Year for East West Sign Group

2020 was truly a one-of-a-kind year. While the year was filled with twists and turns, a few constants made it possible to carry on with a smile on our faces (under our masks, of course). We specifically want to thank our customers and our dedicated team for sticking...

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Get Set for the Holidays with these 5 Holiday Signage Tips

Get Set for the Holidays with these 5 Holiday Signage Tips

The Holiday season is here! That means that sale hungry shoppers will be afoot now through the end of 2020. As businesses gear up for their busiest season, we have some signage tips that will help you and your business prepare for a successful end of the year....

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How Ineffective Signage Might Be Driving Your Customers Away

How Ineffective Signage Might Be Driving Your Customers Away

You can learn a lot about a business just by observing its signage. Displaying fresh, well designed signage creates a perception that your customers are dealing with a legitimate business and can expect to receive quality service. As you might expect, the opposite is...

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How Can You Make Your Retail Signage Stand Out?

How Can You Make Your Retail Signage Stand Out?

Is your retail signage visible? Even if you’ve created the perfect signs for your retail space, if they blend into the background, there’s no guarantee that they will actually be effective. How can you make sure your retail signage stands out? Location Matters Once...

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5 of the Most Iconic Signs in the World

5 of the Most Iconic Signs in the World

Many people have wisely chosen to reduce their amount of travel this year due to risks associated with COVID-19. Since we can’t travel to our favorite destinations, we figured it would mark a great time to reflect on them. Here are 5 of the most iconic signs in the...

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4 Benefits of Floor Signage

4 Benefits of Floor Signage

When the COVID-19 outbreak began earlier this year, the entire country started implementing social distancing guidelines in an effort to minimize the spread of the virus. In the weeks that followed, you probably noticed social distancing floor graphics popping up at...

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Addressing the Wear and Tear of Your Signage

Addressing the Wear and Tear of Your Signage

Outfitting your place of business with quality signage is one of the best investments you can make when it comes to marketing your business. For maximum return on your investment, you’ll want to make sure you keep up with signage maintenance. As such, we’ve prepared...

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