News & Trends
Senior Yard Sign with a Custom Graphic
To order a Senior Yard Sign with a Custom Graphic, please download this form, fill it out, and email to us.
Senior Yard Sign with the Maryland Flag
To order a Senior Yard Sign with the Maryland Flag, please download this form, fill it out, and email to us.
COVID-19 Response from East West Sign Group
As the Coronavirus continues to spread, small businesses everywhere will continue to be affected. As part of our commitment to serving our customers and community, we’ve compiled some tips you can implement to maintain steady business in the safest way possible. For...
Could Your Business Benefit from Digital Signage?
Digital signage and conventional signage are both valid ways to get your message across and attract customers. At the same time, each type of signage has a set of advantages that are unique to it. Could your business benefit from switching to a digital signage...
Winter Tips for Your Signage
While it is true that the groundhog predicted an early Spring in 2020, it is no secret that the east coast is always susceptible to winter storms even into late February and March. This weather, along with some of the rain we have endured this winter, can leave...
Why Audience Matters for Your Business Signage
Before moving forward with updating your business signage, it is imperative that you have a firm grasp on exactly who your audience is. By taking a close look at your target audience, you can tailor your signage to that specific group in order to maximize the...
Branding, Color and Design for Your Signage
When it comes to signage, first impressions are everything. Often times, your business signage is the first thing that prospective clients or customers interact with. What exactly does your company do? What does your company represent? Is your company legitimate and...
Understanding the Requirements for ADA Signs
When designing signage for your business it is important that information can be understood by as many as people as possible. The Americans with Disabilities Act (ADA) helps ensure that those with disabilities have access to the same opportunities as those without,...
How Business Signage Can Attract B2B Traffic
A sign is much more than just a picture on a wall with the name of your business. Effective signage should appeal to your target market while remaining true to your brand. If you are looking to do more business with other businesses (B2B), polished and professional...
The Principles of Universal Design
If you’re going to design anything that will be useful to the public, you need to keep the principles of universal design in mind. Universal design is the effort to make anything from signs to environments accessible for all, ensuring that designs are pleasing to as...
Creating Building Signs That Attract Street Traffic
Having an outdoor building sign that’s designed effectively and has the ability to attract street traffic is key to operating a successful business. Outdoor signs give you the opportunity to advertise to every person who walks or drives by, but if the sign is plain...
3 Tips to Enhance Your Restaurant Signs
Restaurant signs are a common sight at almost any restaurant - and for good reason: They work! People often are drawn to businesses with noticeable signs, especially when competitors have lacking signage. However you’re trying to bring people in, placing quality,...