Most business owners understand how critical purchasing business signage is, but it can be difficult to continuously reassess the effectiveness of the signage that you already have and consider refreshing things. Investing in business signage once isn’t enough to keep things current forever, so it might be time for you to consider swapping the signage that you have for the signage that you need. What are the signs that you need to refresh your business signage?
Do you find yourself cringing when you think about the signage you have out front? If it’s in poor condition, incredibly outdated or not a good fit for your brand, it’s understandable that you would be! You would never hand out business cards that made you ashamed of your branding, so why should you keep around business signage that makes you embarrassed to give customers directions?
Your Brand Has Changed
One of the most obvious indicators that it’s time to refresh your business signage is that you have changed your branding. If you altered your logo, changed your name or switched up your look significantly, it’s time to do the same to your signage. To present a cohesive brand image, your signage should match your website, marketing collateral, advertising and social media presence.
You Want to Connect with Someone New
Each time you decide to reach a new audience, you need to adjust your branding and image to appeal to your new market. If you market to families with young children, there’s a good chance that your signage would not appeal to teenagers who want to leave mom and dad at home. If you are adjusting your target demographics, it’s time to adjust your business signage at the same time.
Your Sign Is Beyond Repair
If your sign is very old or past the point of repair, it’s obviously time for some updating. If you aren’t sure whether your sign is past its prime, you can always call up the professionals at East West Sign Group. We can evaluate your sign to see if repairs are needed and help you come up with new, effective signage if you decide you are ready for a refresh.
Business Signage from East West Sign Group
Designing, installing and maintaining the right business signage can be hard without an experienced partner. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!