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December 5, 2018

Does Your Outdoor Signage Need to be Replaced?

Outdoor Signage

A beautiful sign will catch the eyes of everyone walking or driving by your business. Unfortunately, a sign in need of replacement or repair will also catch the eyes of passerby. How can you tell if your outdoor signage should be replaced sooner rather than later?

Location, Location, Location

The scenery around your outdoor signage has probably changed a bit since you initially installed it. Take a walk around your property and see how effective it is at getting attention from a variety of distances. The further that you are from the road, the bigger that your signage should be. If things have changed since your signage was initially designed, it’s time to consider replacement and redesign.

Distressed Signage

While distressing might be a trend for denim, it is bad news for outdoor signage. What are the most commons signs of distress on exterior signage?

  • Faded colors
  • Chipped paint
  • Broken or burnt out lights
  • Warping or cracking
  • Rust
  • Missing letters

Outdated Materials

While some signage materials remain the same (acrylic, aluminum), others have come a long way in the past few years. Energy-efficient LED lights are the new standard for lighting. Signs today also have more coating and UV-protection options to protect your investment for as long as possible and prevent cracking, fading and discoloration.

Improper Branding

Have you updated your branding or changed what your business does? If your sign no longer showcases what you do, it’s time for an upgrade. Outdoor signage sets the tone for what visitors can expect, so it should always complement who you are.

Interior Signage

Be honest—are you using interior signage outside of your business? Interior signage is made with materials that are designed to last a long time indoors, not stand up against heat, rain, snow, ice and other elements. If you don’t have proper exterior signage constructed from materials that can stand up to wear and tear, you should immediately upgrade all of your signs. You should also replace any signs designed for temporary outdoor use you are using on a long-term basis. You might be surprised at how affordable it is to invest in exterior business signage with East West Sign Group!

Upgrade Your Outdoor Signage with East West Sign Group

We are the experts in creating effective outdoor signage for businesses of every size. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

December 5, 2018