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March 22, 2021

Vehicle Advertising. Is it Worth the Investment?

vinyl decal for vehicle

Digital advertising has become more popular over the last several years, but there is no substitute for well-executed physical advertising. If you are looking to boost your brand exposure in your local area, vehicle advertising is a great way to do it! Here are four benefits of branding your fleet of company vehicles.

Cost-Effective

Vehicle advertising is cost-effective for a variety of reasons. For starters, you have a direct say in how much content is placed on the company vehicle. You don’t necessarily need to wrap your entire vehicle in order to turn heads and capture attention! Well-designed graphics and partial wraps can be just as effective, and you’ll save money compared to purchasing a full wrap as well. To add to the cost-effectiveness of vehicle advertising, you won’t have to worry about any recurring costs. On the other hand, you’ll have to continue paying a repeating cost for other forms of advertising, like billboards. As a final bonus, vehicle advertising can also serve as a small layer of protection on your company vehicles, potentially saving you money on cosmetic repairs down the road.

Attention-Grabbing

If your company is currently working out of blank white vans, you’re missing out on a valuable advertising opportunity!  A car or van with bright decals is sure to stick out from the crowd and draw attention from passing drivers and pedestrians alike.

Reach a Wider Audience

Do you frequently use your company vehicle throughout the week? If it were covered with branded decals, you’d be able to get more eyes on your business than previously possible. Rather than simply hoping that potential customers discover your storefront, you can be sure that they’ll see your message wherever you happen to be traveling for your next job or meeting. If you have multiple company vehicles in use throughout the day, this effect will only increase!

Non-Aggressive Advertising

Certain ads create disturbances in people’s day by design. If you choose to advertise in website pop-ups, ads over videos, etc., there is a significant chance that your ad is actually keeping your audience from doing what they really want to be doing: enjoying their content. On the other hand, a vehicle decal is a passive form of advertising.  Potential customers view your trucks and vans at their leisure.

Start Vehicle Advertising with East West Sign Group!

We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you,  today!

March 22, 2021