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July 17, 2017

What’s Trending in the World of Signage?

business signage

The world of signage is constantly changing and adapting along with popular culture. What are the latest trends happening now in the world of signage? Read on to find out!

Virtual Reality

Virtual reality isn’t just something from the movies anymore. One of the most popular virtual reality headsets, the Playstation VR, has sold over a million units since being launched. While some digital sign owners are worried that they will lose relevance in the virtual world, virtual reality actually promises to be an extension of signs as we know them. This new frontier is full of new ways to engage with your target customers and build brand awareness. Virtual reality doesn’t just mean looking at a headset either. It can also be used in 360-degree video rooms and advertising areas.

New Interactivity

E-commerce remains a huge threat to traditional retailers, and interactive digital signs are helping to bridge the gap. Many stores, including New York & Company, are adding digital touchscreen signs in their stores that are self-service. Customers can shop from in-store and online offerings and place and pay for their order with the touch of a button. Many luxury boutiques are also shifting their focus to utilizing digital signs and interactive technology. There is no one-size-fits all approach, but interactivity in your digital signage can give a major boost to your business.

Elaborate Signage

Competing for attention in the digital and physical world is difficult, but new signs that including rotating pictures and video are aimed at helping your business stand out. Every business, from restaurants to retail shops, could benefit from high-quality electronic signs that display multiple messages, play short videos and show engaging content. This trend is not going anywhere anytime soon.

Work with East West Sign Group

East West Sign Group is passionate about providing businesses both big and small with the latest in eye-catching and affordable signage. We walk with all of our clients every step of the way, from designing the perfect sign to the final installation. Let us take your big picture ideas and turn them into exterior and interior signs that help you stand out from the rest!

July 17, 2017