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November 7, 2018

What Is the X-Factor Behind Effective Business Signage?

Ollie's, Tom's River, NJ

Depending on who you’re listening to, there are many things that combine to create effective business signage. However, what is the X-factor that helps the best signage to stand out from the pack? Professional sign design. The most creative ideas, high-tech features and unique graphics are all lost in the mix if you don’t have a professional with an eye for design by your side.

Great Design Takes Skill

Designing effective business signage involves a great deal of knowledge about not only sign design, but also consumer behavior and different industries. Would you trust a lawyer with cartoon block letters in neon colors on the sign? Or, would you prefer to go to a lawyer with a classic, simple serif font in neutral colors? Plenty of errors also occur when amateur designers leave spelling errors or punctuation errors in plain sight on a sign. Experts in sign design know what customers are looking for, what industry standards are and how to turn your branding into something that aligns with those expectations.

You Might Only Get One Shot

Design is also vital to effective business signage because, in many cases, you only get one chance to draw in customers and you can only afford to invest in one sign for the time being. Small businesses can’t risk losing customers due to illegible text or a confusing message. Beyond that, many of those same businesses also can’t afford to run out and get additional signage if the first one doesn’t have the intended effects. Working with a professional sign design company ensures that you get things right the first time every time.

Even Simple Signs Can Still Benefit from Great Design

Many businesses don’t see the value of having small, simple signs designed professionally. However, minor layout changes, font alterations and spacing corrections can make a world of difference. It’s clear when a sign was laid out by a professional because the message is clear, branding is consistent and it perfectly targets the audience.

Effective Business Signage from East West Sign Group

Designing, installing and maintaining the right business signage can be hard without an experienced partner. We are the experts in creating effective business signage! East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!

November 7, 2018