News & Trends

Signage Trends in 2020

Signage Trends in 2020

Every year, more and more innovations are sprouting up in the world of business signage. It can be hard to keep track of these changes from year to year, but we have you covered. If you are planning on upgrading your signage in 2020, check out these latest trends to...

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Helpful Tips for Reopening Your Restaurant

Helpful Tips for Reopening Your Restaurant

It is hard to estimate when the dust of COVID-19 will be completely settled. However, things are starting to move in a positive direction in many areas of the country as more states are switching from Stay-at-Home orders to Safer-at-Home protocols. While you may not...

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Preparing Your Physical Workspace for Returning

Preparing Your Physical Workspace for Returning

In the next several weeks and months, many of us will make a great migration from our home offices back to our business workspaces. While we don’t know exactly when that day will come, we do know that now is a great time to start preparing for the return. Luckily,...

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Video Conferencing Etiquette

Video Conferencing Etiquette

Due to the rapid spread of COVID-19, a lot of changes have been introduced in our lives. A surge in teleworking has emerged due to restrictions on non-essential businesses And many businesses have started to use video conferencing platforms like Zoom, Google Hangouts...

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3 Ways to Use Zoom to Benefit Your Business

3 Ways to Use Zoom to Benefit Your Business

As the spread of COVID-19 continues, businesses will have to get creative when it comes to marketing and productivity. With the shift to video conferencing as a new primary means of communication, there are several things you can do to make sure your business is...

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COVID-19 Response from East West Sign Group

COVID-19 Response from East West Sign Group

As the Coronavirus continues to spread, small businesses everywhere will continue to be affected. As part of our commitment to serving our customers and community, we’ve compiled some tips you can implement to maintain steady business in the safest way possible. For...

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Could Your Business Benefit from Digital Signage?

Could Your Business Benefit from Digital Signage?

Digital signage and conventional signage are both valid ways to get your message across and attract customers.  At the same time, each type of signage has a set of advantages that are unique to it. Could your business benefit from switching to a digital signage...

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Winter Tips for Your Signage

Winter Tips for Your Signage

While it is true that the groundhog predicted an early Spring in 2020, it is no secret that the east coast is always susceptible to winter storms even into late February and March. This weather, along with some of the rain we have endured this winter, can leave...

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Why Audience Matters for Your Business Signage

Why Audience Matters for Your Business Signage

Before moving forward with updating your business signage, it is imperative that you have a firm grasp on exactly who your audience is. By taking a close look at your target audience, you can tailor your signage to that specific group in order to maximize the...

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Branding, Color and Design for Your Signage

Branding, Color and Design for Your Signage

When it comes to signage, first impressions are everything. Often times, your business signage is the first thing that prospective clients or customers interact with. What exactly does your company do? What does your company represent? Is your company legitimate and...

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