Outdoor business signs are a key part of any company’s branding and marketing strategy. They are often the first impression potential customers have of your business, making it important to design and install a sign that not only reflects your brand but also effectively communicates a message. What factors should you consider when buying outdoor business signs for your business?
What Is the Purpose of the Sign?
Before diving into your design options, it’s important to know the primary purpose of your outdoor business sign. Are you looking to increase visibility and attract more foot traffic? Do you want to show prospective customers where to park? Are you promoting a special limited-time offer? Understanding the sign’s purpose will guide your other decisions, like size and placement. For example, a sign meant to attract foot traffic might emphasize your business name and what you sell, while a directional sign may need clearer, simpler text or arrows.
Where Are You Placing the Sign?
Where you place your outdoor business signs is just as important as the design itself, as it determines the visibility and effectiveness of your signage. High-traffic areas are ideal for maximizing exposure. Additionally, consider any potential permanent or seasonal obstructions like trees, buildings, or signs that could block the view of your sign. Height, angle, and distance from the entrance should all be factored into your placement strategy.
How Can You Integrate Your Branding?
The design of your outdoor business signs should align with your brand identity while also being visually appealing and easy to read. Working with a professional signage company is a good idea, as there are countless factors involved in the design process, including choosing the right colors, fonts, and graphics for your brand. High-contrast colors help with readability, but things like font size also matter. We can help you ensure that your sign perfectly coordinates with your existing branding.
What Material Is Best for Your Location?
Outdoor business signs are exposed to the elements, so choosing the right material is important for longevity. Consider the weather conditions in your area. Will your signage need to endure heavy rain or freezing temperatures? Is the sign going to be placed in direct sunlight? Common business signage materials include aluminum, wood, PVC, and acrylic, and each one has its pros and cons. We can help walk you through a variety of material options to determine which is the best for your needs.
Are There Any Local Regulations?
When designing and installing outdoor business signs, it’s essential to stay aware of local zoning laws and regulations. Many municipalities have specific guidelines regarding the size, height, and placement of signs, as well as restrictions on lighting and materials. Failure to comply with these regulations can result in fines or even the removal of your sign. Make sure that you do your research ahead of time and consult with the professionals at East West Sign Group to ensure that you follow all guidelines.
Partner with the Professionals at East West Sign Group
We are experts in designing, installing, and maintaining effective signage of all kinds. East West Sign Group knows all about sign design, and we have worked with countless businesses to create great signage that gets good results. If you’re looking to create business signage that is beautiful and legible, we’re here to offer guidance throughout every step of our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!