Fall is here, which means that Black Friday is right around the corner! If you’re getting ready for the holiday season, now is the time to plan out your seasonal and promotional signage. Temporary signage is a great way to engage customers, boost foot traffic, and promote special events or products. Whether you’re trying to advertise your holiday hours or announce a special sale, here are some of our best tips for creating effective seasonal and promotional signage.
Know Your Audience
Just like designing any other type of signage, understanding your audience is important when creating seasonal and promotional signage. Different customers respond to different types of promotions. For example, holiday shoppers might be drawn to vibrant, festive designs, so more minimal and muted signage might not catch their eye. Knowing your customer base will help you tailor your seasonal promotions to their interests and needs.
Don’t Be Afraid to Be Bold
When you’re designing the signage that will be outside of your business every day, you want it to coordinate perfectly with your branding and customer expectations. However, you can be a bit bolder when choosing seasonal and promotional signage. Seasonal signage should reflect the mood of the season. For example, warm colors like red, orange, and gold are popular for fall promotions, while cooler tones like blue and silver work well for winter. For the holiday season, most consumers expect to see shades of red and green.
Make Offers Clear and Time-Constrained
There are few things more frustrating for a potential customer than entering a business because it had signage offering 50% off and realizing the sale was only for a single product. Make sure that your promotional signage clearly communicates what the sale is. Additionally, promotional signage is most effective when it creates a sense of urgency. If your promotion is seasonal or only available for a limited time, make this a central part of your design. Phrases like “limited-time offer,” “while supplies last,” or “only this weekend” encourage customers to act quickly.
Make It Weather-Resistant
For outdoor seasonal and promotional signage, you should consider the elements that go hand in hand with the season. Rain, snow, and wind are all common in the holiday season, and they can damage signage if it isn’t properly designed and installed. Our team can walk you through a variety of sign material options that can withstand various conditions while maintaining a polished look.
Think About the Future
In many cases, seasonal and promotional signage is just that—seasonal! As a result, some businesses dispose of it at the end of the year. However, if you run the same promotions every year or have more decorative signage, consider designing signage that can be reused. By investing in durable materials and timeless designs, you can create signs that are easily updated or tweaked for future use. This is a cost-effective way to manage seasonal promotions without constantly creating new signs.
Partner with the Professionals at East West Sign Group
We are experts in designing, installing, and maintaining effective signage of all kinds. East West Sign Group knows all about sign design, and we have worked with countless businesses to create great signage that gets good results. If you’re looking to create business signage that is beautiful and legible, we’re here to offer guidance throughout every step of our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!