Finding the perfect location for your business sign is just as important as the business signage itself. After all, a well-designed sign won’t do much good if no one sees it! When it comes to signage, the right placement matters. The best location for your business sign should be one where it can attract attention, communicate your brand, and bring customers through your doors. What should you consider when deciding where to put your signage?
Start with Local Regulations
Before you get too far planning the location for your business sign, you need to make sure that you understand the rules of your city or county. Many municipalities have zoning laws and signage ordinances that restrict the height, size, lighting, or even type of sign you’re allowed to display. If you’re in a retail center or business park, the property manager may also have specific guidelines you’ll need to follow. Working with a professional signage company can help ensure you stay compliant while still maximizing visibility.
Understand How People Come to Your Property
The best location for your business sign will depend largely on how customers and vehicles approach your building. Are most people driving by? Walking? Do they mainly come from one direction, or do they drive up from multiple angles?
This is a key piece of finding the best place to put your signs. For example:
- If your business is near a busy intersection, placing a sign at a corner or perpendicular to traffic may increase visibility.
- If you’re in a strip mall, overhead signs and window graphics facing the parking lot are typically most effective.
- If you’re in an urban environment, signs or awnings at eye level for pedestrians could make the biggest impact.
Put yourself in the shoes of a potential customer and think about where a sign would most likely catch your attention.
Consider Sight Lines and Obstructions
No matter how eye-catching your sign design is, it can’t help your business if it’s blocked by trees, utility poles, or other buildings. Before finalizing the location for your business sign, do a visibility test from multiple distances and angles. Make sure that you also think about potential seasonal factors, like a tree that is filled with leaves in the spring and summer but bare in the winter.
Make sure that your sign:
- Is readable from a wide range of distances
- Isn’t obscured by parked cars or landscaping features
- Has a clear contrast against the background for better legibility
Use the Right Sign in the Right Place
There’s no one-size-fits-all spot for business signage. Instead, you might need to use a combination of different types of signs to capture as much attention as possible. For example:
- Monument signs work well at entrances, especially near roadways or driveways
- Pylon signs are a great tool for businesses located away from the road or in shopping centers
- Window graphics can supplement other signage and offer information at close range
By using a layered approach, you can guide foot traffic and vehicle traffic to your entrance, reinforce your messaging, and build as much brand awareness as possible.
Partner with the Professionals at East West Sign Group
We are experts in designing, installing, and maintaining effective signage of all kinds. East West Sign Group knows all about sign design, and we have worked with countless businesses to create great signage that gets good results. If you’re looking to create business signage that is beautiful and legible, we’re here to offer guidance throughout every step of our process. We’re dedicated to providing a high-quality product that is long-lasting and durable. What are you waiting for? Work with an expert sign company and contact us today!