When you drove to your office this morning, how many signs did you pass on the way there? If you’re like almost every commuter, your answer is probably “I’m not sure, but if I had to guess I would say a bunch!” Signs are one of the most commonplace marketing tools thanks to their effectiveness and affordable price. Even though they are common, every business should invest in quality signage.
Signage Draws New Customers In
Statistically, a whopping 58% of your business’s customers live or work within 5 miles of your business’s location. Every year, about 18-20% of that population moves in or out of the area. As a result, you are constantly getting opportunities to reach new customers who haven’t heard of your business. Signage helps you to maintain your existing customer base and appeal to new customers.
Signage Gives You a Brand
Branding is the difference between being a business and the business. When your company has a distinct brand, customers will think of you when they need to purchase your products or take advantage of your services. Effective signage helps to solidify your brand in the mind of customers and reinforce your logo, your name, your slogan, your services and your associated colors.
Signage Leads to Impulse Buys
While the internet allows for easy comparison shopping, the majority of today’s shoppers choose convenience over comparison. Good signage outside of your business and on the roads surrounding your business will encourage customers to choose the convenient and close choice—you. Many people make impulsive purchases after seeing a sign, even if it wasn’t advertising a specific sale or discount. Great signage will lead to both new regular customers and new impulsive customers.
Work with East West Sign Group
East West Sign Group is passionate about providing businesses both big and small with updated and affordable signage. We walk with all of our clients every step of the way, from designing the perfect sign to the final installation. Let us take your big picture ideas and turn them into exterior and interior signs that help you stand out from the rest!