News & Trends
Spring Cleaning Your Business Signage
Spring is here, which makes it the perfect time to start tidying up your business. Spring cleaning doesn’t just mean sweeping up the floor and adding pops of color to the flowerbeds out front. It also means sprucing up the business signage inside and outside of your...
Is Bigger Better for Business Signage?
Size matters for business signage, but that doesn’t mean that bigger is better! Selecting the right size for your interior and exterior business signage is tricky, and it requires you to think critically about where the sign will be, how far away viewers will be and...
4 Must-Have Interior Office Signs
Once you’ve directed customers, clients and employees to your business using exterior signs, you need to help them find their way with interior office signs. Interior office signs are powerful tools to keep your property organized and assist with navigation. These...
4 Mistakes that Will Ruin Your Business Signage
Business signage is a serious investment, and one that you don’t want to make more often than you need to. Unfortunately, inexperience, a lack of design assistance or focusing on cost instead of quality can all lead to business signage that is unacceptable. Partner...
Should You Choose Digital or Traditional Outdoor Signage?
One of the most significant decisions you will make for your business when investing in signage upgrades is whether or not you should select digital signage or traditional outdoor signage for your property. Electronic message centers offer a number of benefits, but...
4 Ways to Make Your Business Signage Stand Out
Think about the last time you drove down the street and saw a phenomenal business sign. What made it so great? Did you note the name of the business and search for more information about it later? All business signage is not created equal, and designing and installing...
Does Your Outdoor Signage Need to be Replaced?
A beautiful sign will catch the eyes of everyone walking or driving by your business. Unfortunately, a sign in need of replacement or repair will also catch the eyes of passerby. How can you tell if your outdoor signage should be replaced sooner rather than later?...
4 Famous Signs Around the United States
(Image Above: Baltimore, Maryland's very own famous sign, the Domino Sugars sign!) Throughout the United States, there are many signs that are so popular that tourists specifically plan trips around taking photos with them. What are the most famous signs around the...
What Is the X-Factor Behind Effective Business Signage?
Depending on who you’re listening to, there are many things that combine to create effective business signage. However, what is the X-factor that helps the best signage to stand out from the pack? Professional sign design. The most creative ideas, high-tech features...
Defining a Return on Investment for Your Business Signage
Business signage is a significant investment, so it makes sense that most businesses want to define a return on investment (ROI) before taking the plunge. However, determining a concrete ROI can feel almost impossible, since most businesses don’t survey customers...
2019 Signage Trend Forecast
The weather is getting chilly, and 2018 is coming to a close, which means it’s time to take a look at the coming year. Just like every year, 2019 will be full of exciting new technologies, shifting consumer preferences and plenty of new signage trends. From textured...
3 Signs You’re Communicating the Wrong Thing on Your Business Signage
Getting your business signage right is essential to making the most of your investment and attracting customers. If your current signage is confusing or sending the wrong message, you’ll end up with the wrong customers or, even worse, no customers at all! Here are...