News & Trends
Making Your Hospital More Friendly with Wayfinding Signs
One of the first things you’ll notice when entering a hospital is that they can be massive. With 4 wings, 10 floors, cafeterias, waiting rooms, etc., it can be difficult to find your way around. It’s times like these that an organized sign system can make all the...
3 Tips to Audit Your Signage
The signs that you rely on to attract foot traffic, guide visitors and advertise your business are essential to your continued success. When was the last time you took a step back to evaluate what is working and what isn’t? Once a year, you should audit your signage...
4 Reasons You Should Use Window Decals and Graphics at Your Business
Window decals and graphics are one of the most cost-effective and attractive ways to advertise your business and get your storefront plenty of attention. Many businesses and retail store owners are investing in these marketing tools to attract customers, guide them...
Signage 101: Standard Poster Sizes
Posters are a key element of interior and exterior signage for many businesses. Whether you use temporary posters to advertise sales or permanent posters to guide visitors through the store, it’s important to invest in high-quality signage. When you sit down with your...
How to Design a Wayfinding System with Signs
You’ve finally attracted someone to your business or healthcare facility, but now you have to guide them to where they want to go. This is where a wayfinding system comes in! The right wayfinding system will take stress off of your clients and ensure that they go...
Why Exterior Signage Is a Cost-Effective Advertising Method
When it comes to advertising methods, many people first think of television ads or social media. However, one of the oldest methods of advertising still remains one of the most cost-effective and transformative—exterior signage. The signs outside of your business are...
Small Format Printing vs. Large Format Printing
You encounter small format and large format materials on a daily basis. From the brochures you see in your doctor’s office to the billboards you drive by on the highway, both types of printing are used on a variety of surfaces to create signage and marketing...
What Every Business Owner Should Know About the Newest Sign Height Study
Sign height is one of the most important aspects of designing your business signage. Sign size and height, along with font size and color choice, are critical determinants of whether or not a sign with effectively attract attention and guide customers. Thankfully, the...
Signage 101: Wall Decals or Vinyl Lettering?
The blank walls and windows in your business are all canvases waiting to be decorated! Wall decals and vinyl lettering are excellent substitutes for traditional paint and wallpaper, and they make it easy to decorate your business with temporary or permanent signage....
The Power of Outdoor Business Signage
While the signage inside of your business is critical to advertise, assist with wayfinding and label different areas, outdoor business signage is vital to your business getting visitors there in the first place. While the internet might seem like the preferred new way...
4 Questions to Ask Before Buying Outdoor Business Signage
Selecting the right outdoor business signage for your company is a major decision. With so many materials, design options, textures, fonts, colors and features to choose from, you need to understand exactly what you want. When you work with East West Sign Group, your...
The Basics of Branding
Who are you? What does your company represent? What do you symbolize to someone seeking your product or service? Branding is essentially a representation of who your company is. It encompasses what you are known for, the way you operate, the images that spring to mind...