News & Trends
What Is the X-Factor Behind Effective Business Signage?
Depending on who you’re listening to, there are many things that combine to create effective business signage. However, what is the X-factor that helps the best signage to stand out from the pack? Professional sign design. The most creative ideas, high-tech features...
Defining a Return on Investment for Your Business Signage
Business signage is a significant investment, so it makes sense that most businesses want to define a return on investment (ROI) before taking the plunge. However, determining a concrete ROI can feel almost impossible, since most businesses don’t survey customers...
2019 Signage Trend Forecast
The weather is getting chilly, and 2018 is coming to a close, which means it’s time to take a look at the coming year. Just like every year, 2019 will be full of exciting new technologies, shifting consumer preferences and plenty of new signage trends. From textured...
3 Signs You’re Communicating the Wrong Thing on Your Business Signage
Getting your business signage right is essential to making the most of your investment and attracting customers. If your current signage is confusing or sending the wrong message, you’ll end up with the wrong customers or, even worse, no customers at all! Here are...
How Often Should You Refresh Your Business Signage?
Most business owners understand how critical purchasing business signage is, but it can be difficult to continuously reassess the effectiveness of the signage that you already have and consider refreshing things. Investing in business signage once isn’t enough to keep...
The 4 Most Common Sign Maintenance Issues
The signage outside of your business is critical to attracting new customers, providing a wonderful first impression and quickly conveying important information. However, if you don’t spend time and money maintaining your signage, the investment you made can quickly...
How to Choose the Right Commercial Sign Company for Your Business
Purchasing new signage for your business or upgrading your outdated signage is exciting! You can change up your layout, alter the design or keep things exactly the way that they were. Since signage is so vital to the success of your business, you can’t afford to...
The Basics of Choosing a Commercial Awning
The awning outside of your business sets the tone for people walking and driving by, and it does play a role in the first impression that your commercial storefront makes. The right commercial awning should perfectly complement your brand, be built to last a long time...
6 Things You Should Know About the LED Message Center Sign Permit Process
Many cities and counties throughout the United States have signage regulations that specifically govern the design, use and installation of LED message centers (aka Electronic Message Centers or EMCs). While the permit process and rules will vary based on where your...
Essentials for Proper Digital Signage Installation
Designing a beautiful sign is one thing, but installing it is another! When you partner with the experts at East West Sign Group, you can rest assured that your signs will be installed promptly and properly. What are the essentials for a successful sign installation?...
The Basics of Proper Signage Maintenance
Once you’ve installed your digital signage or outdoor signage, you need to invest time and effort into keeping it well-maintained. Your signage can only work hard for you if you keep it looking attractive and in proper working order. Today, we’re diving into the...
Ways to Make Non-Illuminated Signs Pop
While electronic message centers and illuminated signs are popular ways to catch the attention of anyone walking or driving by, non-illuminated signs can still set your business apart from the rest. Where Are Non-Illuminated Signs Used? Thanks to the affordable and...