News & Trends
Understanding the Requirements for ADA Signs
When designing signage for your business it is important that information can be understood by as many as people as possible. The Americans with Disabilities Act (ADA) helps ensure that those with disabilities have access to the same opportunities as those without,...
How Business Signage Can Attract B2B Traffic
A sign is much more than just a picture on a wall with the name of your business. Effective signage should appeal to your target market while remaining true to your brand. If you are looking to do more business with other businesses (B2B), polished and professional...
The Principles of Universal Design
If you’re going to design anything that will be useful to the public, you need to keep the principles of universal design in mind. Universal design is the effort to make anything from signs to environments accessible for all, ensuring that designs are pleasing to as...
Creating Building Signs That Attract Street Traffic
Having an outdoor building sign that’s designed effectively and has the ability to attract street traffic is key to operating a successful business. Outdoor signs give you the opportunity to advertise to every person who walks or drives by, but if the sign is plain...
3 Tips to Enhance Your Restaurant Signs
Restaurant signs are a common sight at almost any restaurant - and for good reason: They work! People often are drawn to businesses with noticeable signs, especially when competitors have lacking signage. However you’re trying to bring people in, placing quality,...
Making Your Hospital More Friendly with Wayfinding Signs
One of the first things you’ll notice when entering a hospital is that they can be massive. With 4 wings, 10 floors, cafeterias, waiting rooms, etc., it can be difficult to find your way around. It’s times like these that an organized sign system can make all the...
3 Tips to Audit Your Signage
The signs that you rely on to attract foot traffic, guide visitors and advertise your business are essential to your continued success. When was the last time you took a step back to evaluate what is working and what isn’t? Once a year, you should audit your signage...
4 Reasons You Should Use Window Decals and Graphics at Your Business
Window decals and graphics are one of the most cost-effective and attractive ways to advertise your business and get your storefront plenty of attention. Many businesses and retail store owners are investing in these marketing tools to attract customers, guide them...
Signage 101: Standard Poster Sizes
Posters are a key element of interior and exterior signage for many businesses. Whether you use temporary posters to advertise sales or permanent posters to guide visitors through the store, it’s important to invest in high-quality signage. When you sit down with your...
How to Design a Wayfinding System with Signs
You’ve finally attracted someone to your business or healthcare facility, but now you have to guide them to where they want to go. This is where a wayfinding system comes in! The right wayfinding system will take stress off of your clients and ensure that they go...
Why Exterior Signage Is a Cost-Effective Advertising Method
When it comes to advertising methods, many people first think of television ads or social media. However, one of the oldest methods of advertising still remains one of the most cost-effective and transformative—exterior signage. The signs outside of your business are...
Small Format Printing vs. Large Format Printing
You encounter small format and large format materials on a daily basis. From the brochures you see in your doctor’s office to the billboards you drive by on the highway, both types of printing are used on a variety of surfaces to create signage and marketing...