The signs that you rely on to attract foot traffic, guide visitors and advertise your business are essential to your continued success. When was the last time you took a step back to evaluate what is working and what isn’t? Once a year, you should audit your signage to assess if it is still meeting your needs.
1. Wayfinding from Scratch
Can you see your signage from the street? Do the directions and arrows on your signs still accurately guide visitors to your storefront? Over time, signs from other businesses in your area and foliage can detract from your signs or make them irrelevant. Take a drive or walk up to your business while paying close attention to the signs you see. If you have a friend or colleague that has never visited your location, this is a great opportunity to ask them to find your location without any assistance from you.
2. Check for Damage
Over time, even high-quality signs will become faded or dull. See if your signs are bright and vibrant or in need of repainting or a touch-up. You should also look for any damage or repairs that need to be made. Burned-out lights, loose fittings and broken pieces make your business look unprofessional and should be replaced. East West Sign Group can assist with any repairs or replacements that you need for your business signage. We can also help you to audit your signage.
3. Examine Your Messaging
Has your branding changed since you initially installed the signage? Your logo, typeface and corporate colors should all match your online presence and other printed materials. You should also audit your signage messaging. Signs should clearly and quickly communicate who you are and what services or products you provide. They should also appeal to your target audience and how they will visit your business. For example, if you want to attract foot traffic on a busy street, your messaging will appear different than if you want to attract road trip drivers on a highway.
Audit Your Signage with East West Sign Group
We are the experts in creating exterior and interior signage that perfectly matches your branding, whether you want signage that is more traditional or modern and digital. East West Sign Group knows all about exterior and interior sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!