If the building your business occupies is the body of your business, the signage outside of your business is the backbone. Without signage broadcasting critical information to everyone walking and driving by, your business could not survive. Unfortunately, some businesses invest in insufficient or improper signage. Are any of these signage errors lurking outside of your business?
Weathered and Old Signage
If you have signage that looks closer to the end of its life than the beginning, you should swap it out for something fresh and new. Worn signage tells customers that you don’t care about the impression that your business makes, which is not a great way to generate buzz.
Relying on One Sign
Trying to fit all of your important information onto a single sign is a serious signage error. Crowded and cluttered signs create visual stress and make it hard for customers to pick out the information that is relevant to them. Instead, choose a more minimal design that uses white space for high readability.
Poor Design
If you view a beautiful and effective sign, it’s easy to assume that it was simple to design and make. In reality, the signs that make the best impact are designed by professionals who know how small changes in a sign can amount to massive results. Always partner with a professional sign design firm to ensure that the investment you make in your sign is well spent.
Confusing Branding
Who are you? If that isn’t obvious from the sign outside of your business, you’re committing a major signage error. Your signs should fit the branding of your business and seamlessly match the exterior of your building. If you updated the logo on your Facebook page but not your exterior signage, you’re confusing customers.
Too Many Colors
Colors help a sign to stand out from the landscape, but can also make a sign a major eyesore. In general, you should not use over than 2-3 colors on a single sign. The colors should contrast and not clash.
Avoid Signage Errors with East West Sign Group
Designing and installing the right business signage can be hard without an experienced partner. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!