Purchasing new signage for your business or upgrading your outdated signage is exciting! You can change up your layout, alter the design or keep things exactly the way that they were. Since signage is so vital to the success of your business, you can’t afford to choose the wrong commercial sign company. The right sign company will beautifully capture your brand, exceed your expectations and take your business to the next level.

Why Does the Commercial Sign Company You Choose Matter?

Every sign is not created equal. Some companies cut corners to manufacture signs that look great today, but that can’t stand up to the sun and rain. Other companies make wonderful signs, but the behind-the-scenes technology is limited, so you can’t really get what you’re looking for. The signage outside of your business is the first thing that customers will see when they drive or walk by, and you can’t afford to make a bad first impression. One excellent, high-quality sign is worth more than 10 poorly-designed, low-quality signs.

Customization Options

When you are looking for a commercial sign company, ask what customization options are available. What signage materials can the company manufacture? What sizes of signs are available for purchase? Does the company have a professional designer available to help with the sign design, or are you responsible for finalizing the design on your own? The right commercial sign company will work with you to create exactly what you need.


Would you want your home to be the first home that a home builder builds? Probably not. You’ll get a great deal, and you might end up with a phenomenal result, but the most likely outcome is the builder gaining learning experience and your home suffering as a result. The same is true for the signage outside of your business. An experienced commercial sign company will know all of the tricks and tips to create effective signage, as well as what is appropriate and inappropriate for your area, climate, business type and the surrounding environment.


Can the sign company install the signage that is produced? Many sign companies can create lovely signs, but the best commercial sign companies also offer installation. That way, you can rest assured that your sign was installed correctly with longevity and effectiveness in mind.

Your Preferred Commercial Sign Company Is East West Sign Group

Designing and installing the right business signage can be hard without an experienced partner. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!