Think about the last time you drove down the street and saw a phenomenal business sign. What made it so great? Did you note the name of the business and search for more information about it later? All business signage is not created equal, and designing and installing a sign that stands out from the competition is essential to prolonged success.

Use Contrasting Colors

Even if your business isn’t located directly next to competition in a strip mall or shopping center, choosing contrasting colors is the best way to attract more attention. Adding a pop of color to a dull sign or incorporating your vibrant logo colors into your business signage is a great idea. The design experts at East West Sign Group can help you to choose colors that complement each other and make for an eye-catching statement.

Play With Texture

Just like contrasting colors can make a drab sign pop, contrasting textures can create plenty of visual interest. Dimensional lettering makes your business signage literally stand out from its background. Textural changes are also a great way to make business signage pop if your business is bound by strict zoning laws. Not sure how texture could be integrated into your current business signage? We’re happy to help.

Repeat Yourself

Customers aren’t going to read every piece of exterior and interior signage that you have posted, even if they are all beautifully done. Instead, you should strategically use repetition to drum up interest. Signs that contain portions of a message can keep viewer eyes interested on the highway. Are you a farmer’s market? Numerous signs depicting your homegrown veggies and fruit staggered on the road up to your business can generate plenty of excitement and traffic.

Get Professional Help

The best way to make your business signage pop is by partnering with an experienced business. East West Sign Group has worked with hundreds of business owners to create new signage, complement existing signage, execute rebrandings and develop engaging interior signage. Our professional designers know what works and can adapt the best design strategies to meet your budgetary and zoning restrictions, while still getting great results.

Business Signage from East West Sign Group

We are the experts in creating effective business signage! East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!