Who are you? What does your company represent? What do you symbolize to someone seeking your product or service? Branding is essentially a representation of who your company is. It encompasses what you are known for, the way you operate, the images that spring to mind when a customer thinks about you and more. Even if you don’t acknowledge it, every company already has a brand.
The Components of Successful Branding
First, every branding effort should have a clear message at the center of it. Any messaging you utilize, whether visual or written, should be consistent, clear and concise. When you think of the phrase “just do it,” Nike immediately springs to mind thanks to their aggressive branding efforts. What phrase do you want to come to mind when people think about your business?
Branding also includes a company color palette and font. If your business cards are one color and your signs are another, you’re sending mixed messages to the viewer. You should choose one color scheme of no more than 2-4 colors that represent your business. Along with colors, every company should also have a signature font combination that is kept consistent throughout all materials. Use only 2-3 fonts and make sure that they mesh beautifully.
Graphics are a critical piece of the branding puzzle. A logo should be intentional and expressive because it will be associated with your business for years. You should always work with a professional graphic designer when creating a logo or other graphic signage. Stunning graphic design only looks easy! It takes years of experience and knowledge of consumer preferences and numerous industries to create something both effective and attractive.
Don’t Forget Your Signage
Business signage is another key component of branding. The exterior and interior signage at your location serves a number of purposes, from conveying directions to the reader to quickly telling passerby what your store is. East West Sign Group has a wealth of experience working with businesses of every size to create engaging signage that seamlessly integrates with company branding. The first impression you make matters, and our goal is to assist you in making the right one every time.
Effective Business Signage from East West Sign Group
We are the experts in creating business signage that perfectly matches your branding, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!