Selecting the right outdoor business signage for your company is a major decision. With so many materials, design options, textures, fonts, colors and features to choose from, you need to understand exactly what you want. When you work with East West Sign Group, your business will benefit from our expertise and guidance in selecting the perfect outdoor business signage for your situation. Below you will find a few questions that can help guide you to the right signs for your company.
Where Will the Sign Be Placed?
Are you hoping to attract the attention of people walking by your store, or potential customers driving by on the highway? Are you located in a shopping center or far back from the road? The location of your outdoor business signage will dictate its size, municipal restrictions, lighting elements and what messages you can deliver.
How Long Will the Sign Last?
Different outdoor business signage materials have different lifespans. Nothing lasts forever, and the material that you choose and weather conditions in your area will dictate the longevity of your signage. It’s also important to consider whether or not you plan on rebranding over the next 5-10 years. There’s no point in investing in a high-quality sign meant to last for decades if you regularly switch up your logo, colors and name.
What Is Your Goal?
Just like you would when planning interior signs, you should think carefully about what your goal is for your outdoor sign. Any sign should be durable, eye-catching and reflect your branding. However, factors like whether or not you want to change the message, the audience you want to attract and your reason for getting a new sign will all affect what type of signage is best suited to your company.
What Rules Govern Signage in Your Area?
Most towns, cities and municipalities have restrictions on outdoor business signage. Whether it’s signage type, size, lighting or content restrictions, you should always check what regulations are in place before getting too far into the planning process. East West Sign Group can assist with this process to make sure that your plans will meet the rules in your jurisdiction.
Outdoor Business Signage from East West Sign Group
We are the experts in creating business signage that perfectly matches your branding, whether you want signage that is more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!