A brief visit to our Featured Projects page will reveal a host of unique signage projects we’ve completed for our various clients. No two projects are exactly alike, making the page a great source of inspiration for those considering making an upgrade to your own signage. You’ll likely notice that some of the signs featured boast a variety of colors and are flanked by the brand’s logo, whereas others take a more minimal approach and stick with plain text and one or two colors. So, what’s the right approach? Really, they both are! If executed well, both minimal and decorative signage can bring positive attention to your business. Here are a few things to consider when making the call yourself.
The Case for Minimal Signage
In order for signage to be most effective, it must be tailored to its audience. As such, there are a few situations in which opting for minimalist signage is generally the best choice. For example, if seniors are part of your targeted audience, you’ll want to stick with a minimalist approach in addition to minimizing the use of fine print. A brand that strives to offer great service to industry professionals or is attempting to assume a sophisticated aesthetic should also opt for minimal signage design.
The Case for Decorative Signage
While minimal signage effectively represents a refined brand, decorative signage is a great option for those attempting to create a welcoming, eye-catching, and even playful brand image. In truth, there is no cookie cutter answer to the perfect choice between the two. Even if your brand offers a sophisticated experience, you can still show some creativity and borrow elements from the decorative approach.
If you do opt for decorative signage, there are a few rules of thumb that you’ll want to keep in mind as you begin the project:
- Clear communication. Who are you? If your signage has too many design elements present and your audience is unable to answer this question after a brief glance, you are committing a major signage error.
- Too many colors. Another look at our Featured Projects page will reveal a common theme: even our decorative signage projects usually include a maximum of three colors. This allows the projects to stick out from the landscape without becoming a major eyesore.
Upgrade to Minimal or Decorative Signage with East West Sign Group
We are the experts in creating effective business signage and directional signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!