If you own a small business, growth is everything to you. The two largest goals you have are attracting more customers and increasing sales. However, it’s important to remember that this doesn’t happen overnight. With success, there is no ultimate point of arrival. Instead, it’s key to maintain growth by using all the tools you have at your disposal. More than likely, you’re already employing marketing tactics, but it’s easy to miss out on crucial elements like signage. Signs aren’t just labels that are used for identification purposes. On the contrary, signage has a major impact on customer retention levels and business growth. Here are a few ways it can benefit your business.
1. Signage Boosts Awareness
Online and direct-mail ad campaigns are key ways to boost awareness. However, signage also plays a major role in guiding customers to your business. On a local level, many of your potential customers will be walk-ins who learned about your business by word-of-mouth. Some will step inside simply because they drove past the building. Let’s say, for instance, that you own a business that specializes in hiking equipment. Down the road, a group of students are driving by who are on their way to a hiking event. Maybe someone in the car realizes their hiking boots are damaged. Maybe they’ve suddenly remembered an important piece of equipment they’ll need. With attention-grabbing signage, those who need your products and services will become aware of your business.
2. Signage Can Be Used in Many Locations
Most think the one sign they place above their place of business is paramount, but there are various types of signage. Directional signage, for instance, can be used to help customers navigate your parking lot. Wayfinding signage can help visitors locate bathroom facilities and customer service desks. Getting customers in the door is only one part of the process. From there, you have to make sure their experience is a positive one. Using signage in multiple areas makes for a user-friendly atmosphere, and it keeps customers coming back.
3. Signage Communicates Brand Messaging
In addition to helping you attract customers and enhance their experience, signs help you communicate. If you had to sum up your company’s brand in three words, what would they be? Now, think about how you can convey that message in a sign. You also want to think about what you’re selling. If you own a record store, customers should be able to understand that through your signage. In order to make your signage compelling and successful, use bright colors, legible text, a high sense of contrast and appropriate sizing.
Partner with the Pros at East West Sign Group for Exceptional Signage
We are the experts in creating effective business signage, whether it’s more traditional or modern and digital. East West Sign Group knows all about sign design and installation, and we have worked with countless businesses to boost business with great signage. To learn more about how we can design the right sign for you, contact us today!